Email Campaign with Marketo & Eloqua for Top IT Companies

Email Campaign

• Building email campaigns, database selection, and quality assurance of all outbound campaigns.
• Email campaign set-up, scheduling, testing, and deployment of one-time, recurring, triggered and
• dynamic content-driven campaigns.
• Develop and manage personalization strategy for campaigns improve response rates
• Recommends email marketing best practices.
• Track and analyze the email marketing campaigns for key metrics also owns business metrics (lead
• generation, account nurturing).
• Ensure effective internal and external governance structure. Lead the business reviews with senior
• leadership and clients.
• Process management and process documentation.
• Build an effective training structure in the team. Do a periodic training need analysis check of the team
• and ensure required knowledge is impacted.
• Stakeholder management, often across multiple geographies. Prompt and proactive communication with
• the stakeholders via email/phone/IM on the projects
• People management, lead the team of 20, develop goals for the team and do career pathing.
• Reviews the staffing plan and work allocation plan in order to achieve production requirement
• Reviews the service quality plan including the quality control, assurance and improvement in order to
• create a comprehensive quality program for the specific process(es).

Experience/Qualifications/Personal qualities:

• Minimum 5-6 years in email marketing, preferably in B2B Services Industry with Global exposure
• Hands on experience in activation and nurturing programs, managing large databases, profiling and
• segmentation
• Knowledge of CDO setup and Program Builder
• Should have prior experience on creating Advanced Campaigns; A/B Testing, designing multi-channel &&
• Cross-channel campaigns and event triggered recurring campaigns.
• Strong analytical and quantitative skill. Expert in using SQL/Excel to manipulate data and perform high
• level or granular analysis
• Hands-on experience with platforms like Eloqua, Marketo, etc (Preferably Eloqua)
• Fair understanding of HTML, CSS, JavaScript/Jquery
• Track and analyze the email marketing campaigns for key metrics also owns business metrics (lead
• generation, account nurturing)
• Use statistical analysis, past campaign behavioral response to create email campaigns, optimize lists,
• segmentation and ongoing improvement in effectiveness of campaigns
• Manage the technology to scale email marketing programs and improve effectiveness.
• Fast learner, high attention for detail
• Professional experience in a corporate environment
• Bachelors Degree
• Experience in managing a team and client relation

To Apply:

White Horse Manpower

Contact Numbers:

8884444761/9986660200.