5.0 - 9.0 years

0 Lacs

karnataka

On-site

As a Retention Marketing Specialist at our company, you will play a crucial role in developing and implementing retention marketing strategies to enhance customer retention and reduce churn. Your key responsibilities will include: - Developing and implementing retention marketing strategies across various channels such as email, push notifications, SMS, and in-app messaging. - Analyzing customer behavior, segmenting audiences, and creating personalized campaigns to improve repeat purchase rates and reduce churn. - Collaborating with the tech team to leverage automation tools, CRM, and analytics platforms for campaign optimization. - Monitoring KPIs including customer retention rate, repeat p...

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Email Campaign with Marketo & Eloqua for Top IT Companies WHITE HORSE MANPOWER CONSULTANCY (P) LTD

4.0 - 8.0 years

0 - 0 Lacs

chennai

On-site

Email Campaign Key responsibilities: Building email campaigns, database selection, and quality assurance of all outbound campaigns. Email campaign set-up, scheduling, testing, and deployment of one-time, recurring, triggered and dynamic content-driven campaigns. Develop and manage personalization strategy for campaigns improve response rates Recommends email marketing best practices. Track and analyze the email marketing campaigns for key metrics also owns business metrics (lead generation, account nurturing). Ensure effective internal and external governance structure. Lead the business reviews with senior leadership and clients. Process management and process documentation. Build an effect...

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