Ecommerce & Digital Marketing Manager

As a Digital Marketing Manager at DiarchGo, your role will involve developing, implementing, and managing comprehensive digital marketing strategies to drive customer acquisition, engagement, and retention. Your strategic thinking combined with hands-on experience in digital marketing channels will be crucial for success in the e-commerce or quick commerce industry. Key Responsibilities: - Develop and execute a comprehensive digital marketing strategy aligned with business objectives - Create annual and quarterly digital marketing plans with clear KPIs and budgets - Identify target audiences and develop customer personas for effective targeting - Stay updated with digital marketing trends and implement innovative strategies - Plan, execute, and optimize multi-channel digital marketing campaigns - Manage paid advertising campaigns across Google Ads, Facebook, Instagram, and other platforms - Develop and implement SEO/SEM strategies to improve organic visibility and drive traffic - Create and manage email marketing campaigns for customer acquisition and retention - Develop social media strategy and manage brand presence across all digital platforms - Collaborate with content team to create engaging and relevant content for target audiences - Manage influencer partnerships and collaborations to expand brand reach - Monitor social media trends and adapt strategies accordingly - Analyze marketing data and user behavior to optimize campaigns and improve ROI - Prepare regular reports on digital marketing performance and present insights to management - Use analytics tools to track, measure, and report on marketing campaign effectiveness - Implement A/B testing strategies to optimize campaign performance - Manage digital marketing budget allocation and track spending across channels - Coordinate with internal teams and external agencies for campaign execution - Mentor junior marketing team members and provide guidance on best practices - Collaborate with cross-functional teams including operations, technology, and customer service Qualifications & Requirements: - 5-7 years of experience in digital marketing with a proven track record of success - Experience in e-commerce, quick commerce, or fast-moving consumer goods industry preferred - Demonstrated experience in managing digital marketing budgets and teams - Experience with marketing automation tools and CRM systems - Bachelor's degree in Marketing, Communications, Business Administration, or related field - Digital marketing certifications from Google, Facebook, or other recognized platforms preferred - MBA in Marketing is advantageous - Expertise in digital marketing channels including SEO/SEM, social media, email marketing, and content marketing - Proficiency in analytics tools (Google Analytics, Facebook Analytics, etc.) - Experience with marketing automation platforms and CRM systems - Knowledge of graphic design tools and basic video editing is a plus - Strong analytical skills with the ability to interpret data and make data-driven decisions - Excellent communication and presentation skills - Creative thinking with a passion for innovation and experimentation - Project management skills with the ability to manage multiple campaigns simultaneously - Leadership skills with experience in team management and mentoring Please note that this is a full-time position with benefits including health insurance and provident fund. The work location is in person.,