E-Commerce Marketing Executive

About us:

Encasa is a digital-first home furnishings brand with distribution across the world (currently US, UK, Canada, France, Germany, Italy, Spain, Mexico and our home, India).We started off as an Amazon-first brand and are now expanding to an omni-channel presence. We manufacture our own high-quality products in factories based in Maharashtra and Tamil Nadu.

About you:

We are looking for a someone who is interested in Ecommerce Marketing. The role will have the broad scope of improving visibility and conversion of online sales across Indian and International marketplaces.

Roles & Responsibilities:

• Manage multiple product lines across one or more geographies.
• Look at the full-funnel of customer acquisition - drive discovery through keyword optimization and paid PPC ads, and lead to conversions through great product messaging and competitor positioning.
• Understand metrics of online sales such as impressions, click-thru rates, conversions, ACOS, etc.
• Use various promotional tools such as sponsored ads, coupons, discounts, etc to boost sales.
• Use internal tools for daily, weekly, monthly reporting of all your product lines.
• Use off-marketplace tools such as email lists, landing pages to attract repeat customers.
• Continuously learn about new marketing methods to be at the forefront.

Required Skills:

• 1+ yrs of ecommerce experience, specifically on the Amazon marketplace.
• Strong understanding of PPC ads on Amazon.
• Ability to dig through data, draw conclusions and make recommendations.
• Very strong in Excel / Google Sheets.
• Self-motivated person who can prioritize your own work.

Why you should join:

This is a great opportunity for driven candidates to join and learn a lot quickly. You will learn the full-funnel framework that we follow for launching products and marketing them to make them successful, and will be expected to execute that on future launches.

Our data-driven focus will allow you to understand how to use data to make marketing decisions.

Within the first 6 months, you will reach an expert level of marketing on Amazon.

Job Type: Full-time

Pay: ₹200,000.00 - ₹500,000.00 per year

Schedule:

• Day shift

Application Question(s):

• What is your current CTC?
• What is your Notice Period at your current role?

Experience:

• total work: 1 year (Preferred)

Work Location: In person