E-Commerce Manager

Role & responsibilities

• Product Listing & Catalog Management:

• Create and optimize product titles, descriptions, images, and keywords on platforms like Amazon Seller Central and Flipkart Seller Hub to improve search rankings.
• Ensure catalog hygiene by maintaining accurate and consistent product information across all marketplaces.

• Sales & Marketing Strategy:

• Develop and execute pricing strategies, including discounts and promotions like BOGO or Lightning Deals, to boost conversions.
• Plan and run paid advertising campaigns (PPC) and other digital marketing initiatives to increase product visibility and brand awareness.
• Collaborate with internal marketing teams and external agencies to align on promotional activities and digital strategies.

• Performance Analysis & Optimization:

• Monitor key performance indicators (KPIs) such as sales, conversion rates, and customer engagement.
• Analyze customer behavior and market trends to identify areas for improvement and growth opportunities.
• Use data from analytics tools to forecast sales, report performance to stakeholders, and conduct A/B tests for optimization.

• Marketplace Operations:

• Act as the primary contact with marketplace category managers to negotiate better visibility and deals.
• Ensure smooth end-to-end operations, from product listing to order processing.

• Collaboration & Communication:

• Work closely with logistics and fulfillment teams to ensure timely and accurate order processing and delivery.
• Liaise with customer service teams to maintain high customer satisfaction levels and resolve issues efficiently.
• Coordinate with internal departments, such as design and product teams, to ensure brand consistency across all platforms.