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Description
Description Enphase Energy is a global energy technology company and leading provider of solar, battery, and electric vehicle charging products. Founded in 2006, Enphase transformed the solar industry with our revolutionary microinverter technology, which turns sunlight into a safe, reliable, resilient, and scalable source of energy to power our lives. Today, the Enphase Energy System helps people make, use, save, and sell their own power. Enphase is also one of the fastest growing and innovative clean energy companies in the world, with approximately 80 million products installed across more than 160 countries. We are building teams that are designing, developing, and manufacturing next-generation energy technologies and our work environment is fast-paced, fun and full of exciting new projects. If you are passionate about advancing a more sustainable future, this is the perfect time to join Enphase! About the role : We are seeking a highly skilled and motivated E-commerce Manager to lead the sales efforts for our IQ PowerPack line of products. This individual will be the sole owner of online revenue and responsible for driving digital ad campaigns across multiple platforms and channels, managing our Amazon Seller Central account, and developing a robust keyword-based content strategy. The ideal candidate will have extensive experience in e-commerce and digital marketing, with a proven track record of achieving aggressive sales and revenue targets. What you will do : Digital Campaign Management for Enphase Online Store: Develop and execute digital marketing campaigns across Google Ads, Search 360, Display Video 360, Facebook Ads, Instagram Ads, YouTube, and other relevant platforms. Optimize campaigns for maximum ROI and performance. Own and optimize input metrics such as Click-Through Rate (CTR), Conversion Rate (CR), and Customer Value Rate (CVR). Be end-to-end responsible for sales and revenue targets. Social Media Marketing: Create and implement social media strategies to enhance brand presence and engagement. Support social media efforts with a solid keyword-based content strategy. Develop and execute marketing campaigns on YouTube, with a focus on creating viral content. Amazon Seller Central Management: Manage both Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM) methods. Run high-impact Amazon ads and optimize listings for better visibility and sales. Monitor key metrics such as OTDR (Order to Delivery Ratio) and CR (Conversion Rate). Set up Amazon listings end-to-end, ensuring all aspects of product listing are covered. Bonus points for experience listing products classified as dangerous goods. Manage operational metrics including inventory management, coordination with warehouse, and customer support teams. Strategic Planning and Execution: Develop and implement e-commerce strategies to achieve sales and revenue targets. Set up an analytics backbone to support data-driven decision-making without breaking the bank. Competitive analysis: Stay on top of competitive trends and perform detailed competitive analysis once a month. Detailed analysis of the top five competitors, including their market share, sales, revenue, units shipped, new product additions, and other relevant metrics. Operational Excellence: Work in a high-pressure, ambiguous environment with minimal support. Take ownership of e-commerce operations and drive results independently. Performance Review Processes: Set clear performance goals and KPIs, establish and maintain a regular performance review process for yourself. Proactively communicate the underperforming areas and the steps you ve taken to address that. Implement improvement plans and professional development opportunities based on review outcomes Who you are and what you bring : Education: Bachelors degree from top tier Indian Institute of Technology (IIT) and / or MBA from top tier Indian Institute of Management (IIM). Experience: Minimum 5 years of core e-commerce and digital marketing experience. Minimum 10 years of overall work experience. Proven experience in managing digital campaigns and social media marketing. Extensive experience with Amazon Seller Central and running Amazon ads. Experience setting up Amazon listings end-to-end, covering all aspects of product listing. Bonus points for experience listing products classified as dangerous goods. Demonstrated success in previous ad campaigns, delivering a ROAS of 15 or higher. Experience in taking a new product from 0 to 1. Experience with marketing on YouTube and a track record of creating viral campaigns. Skills: Expertise in Google Ads, Search 360, Display Video 360, Facebook Ads, Instagram Ads, and other digital marketing tools. Strong understanding of e-commerce metrics such as OTDR, CTR, CR, and CVR. Excellent leadership and team management skills. Ability to work long hours and be available for early morning and late-night meetings to align with US timings. Strong analytical and problem-solving skills, and the ability to work independently. Experience with Oracle Fusion software. Preferred Certifications and Tools: Certifications: Google Ads Certification Facebook Blueprint Certification Amazon Advertising Certification Salesforce Certified Marketing Cloud Consultant (SFMC) Required Software Skills: Proficiency in Google Ads, Search 360, Display Video 360 Expertise in Facebook Ads, Instagram Ads, and YouTube marketing Experience with Amazon Seller Central and Amazon Advertising Familiarity with Oracle Fusion software Competence in using Google Analytics, SEMrush, Ahrefs, or Moz for SEO Proficiency in social media management tools like Hootsuite or similar Experience with data visualization tools such as Tableau or Power BI Expertise in Microsoft Excel, Word, PowerPoint and Project. Preferred Qualifications Experience with advanced data analytics and reporting tools. Strong understanding of SEO and SEM strategies. Proven ability to develop and implement successful e-commerce strategies. Excellent communication and interpersonal skills. Ability to adapt to changing market conditions and trends. Strong project management skills with the ability to handle multiple projects simultaneously. Bonus points for experience with selling on other platforms such as Walmart, Lowes, and Home Depot. Additional Information This role requires a self-starter who can thrive in a fast-paced, high-pressure environment. The candidate must be willing to take on significant responsibility and be the go-to expert for all e-commerce-related activities. The role is based in Bangalore, India, and requires working from the office at least four days a week.
