About LifeKrafts: LifeKrafts is a leading D2C brand known for pioneering innovation and setting new benchmarks in the Indian online marketplace. We are the #1 category leader on Amazon and are expanding our footprint through our Shopify store. With a strong focus on quality, creativity, and customer-centric solutions, we are now looking for a dynamic team player to help scale our digital presence and conversions. Role Overview: We are looking for a passionate and proactive individual to manage our Shopify website, drive brand awareness, and grow both organic and paid traffic. This role requires someone who is digitally savvy, results-driven, and excited to take ownership of growth initiatives across multiple digital channels. Key Responsibilities: Shopify Website Management Own and manage the Shopify website – including product listings, visual merchandising, and optimization. Work with developers/designers to enhance UI/UX and improve site speed and user flow. Implement conversion optimization strategies (CRO) to boost sales and AOV. Ensure mobile responsiveness and SEO best practices are followed. Customer Experience & Conversion Optimization Monitor user behavior via tools like Hotjar/GA4 and improve on-site experience. Reduce cart abandonment and optimize checkout flows. Build loyalty through improved customer journeys and post-purchase experiences. Marketing & Brand Growth Plan and execute social media campaigns to increase brand awareness and engagement. Collaborate with content creators and designers to deliver high-performing creatives. Manage influencer collaborations and partnerships. Monitor and analyze campaign performance across Facebook, Instagram, Google Ads, and more. Growth (Organic + Inorganic) Drive organic growth through SEO, content marketing, and community building. Plan and execute paid advertising strategies for performance marketing. Track KPIs across acquisition, retention, and revenue growth metrics. Requirements: 2–4 years of experience managing Shopify and digital marketing campaigns. Strong understanding of D2C e-commerce and digital consumer behavior. Experience with tools like Google Analytics, Meta Ads Manager, Klaviyo, and Shopify apps. Energetic, self-motivated, and goal-oriented mindset. Creative problem-solver with a bias for action. What We Offer: An entrepreneurial, high-growth environment. Ownership of your domain with creative freedom. The chance to work with a market-leading brand shaping the future of D2C in India. Competitive salary and performance-based growth incentives. Apply now and be part of the LifeKrafts growth journey! Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹45,000.00 per month Benefits: Cell phone reimbursement Provident Fund Schedule: Day shift Work Location: In person Application Deadline: 31/05/2025 Expected Start Date: 25/06/2025