E-commerce - Amazon Ads Executive

Job Summary:

exclusively for Amazon Ads

Roles & Responsibilities:

1. PPC ADVERTISING & DISPLAY ADVERTISING:

Learn how the Amazon ad portal works for Amazon and how to advertise profitably. Create and plan PPC campaigns; overseeing existing campaigns and optimizing them. Youll use SEO softwares & other ecommerce tools.

2. Data Analysis & Reporting:

Collect, read, and analyze data related to CTR (Click-Through Rate), Conversions, Keywords, ACOS (Advertising Cost of Sale), and CPC (Cost Per Click). Organize the data into comprehensive, easy-to-read reports or dashboards for ongoing tracking and performance evaluation. Identify trends, insights, and anomalies to optimize ad campaigns and improve ROI.

3. Campaign Optimization:

Use the analyzed data to refine targeting strategies and keyword selection. Monitor and adjust bid strategies to improve CPC and maximize conversions while staying within ACOS goals.

4. Keyword Research & Management:

Conduct keyword research to identify high-performing and cost-effective keywords. Continuously update keyword lists based on performance metrics and campaign goals.

5. Collaboration & Coordination:

Work closely with the marketing and sales teams to align campaign goals with overall business objectives. Share data insights to inform creative strategy and product positioning.

Required Skills/Abilities:

• Commitment to learn and grow quickly.
• Show diligence in his/her work.
• Be enthusiastic to brainstorm and come up with suggestions.
• Be a self-starter who is not afraid to take responsibility.
• Recognize problems, distils and propose effective solutions.
• Be dependable and have a strong work ethic.
• Work with others efficiently towards the common goal.
• Aim to become an E-commerce expert and category head.
• Solid leadership abilities and experience, whether in college or elsewhere.
• Excellent organisational, oral and written communication skills.

Benefits:

• Full training will be provided from scratch to become an Amazon Ads Expert.
• Chance to work with a team of experts in the field of E-Commerce.
• Opportunities for professional growth and development.
• Collaborative and supportive work environment.