Director

• Analysing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible

• Assessing the impact and suitability of different media types used to target certain markets based on their clients' needs and wants

• Developing various options for media plans based on the client's objectives

• Analyzing the client's post-campaign results and recommending refinements

• Interacting with internal and external partners to evaluate, implement, and maintain a media plan • Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, the Internet, and outdoor posters and digital billboards

• Creating or recommending certain media strategies to attract and retain customers, increase the client's brand recognition, and maintain and increase customer satisfaction and loyalty

• Working closely with clients to understand their needs, wants, and objectives, and then determining which media channels fit best for specific campaigns

• Learn line functions, operations, management viewpoints and organization process, policies and practices that affect each phase of business.

• Ensure the correct deployment & implementation of o on-going brand campaigns

o Application tools on both strategic and implementation level of planning

o Application of BARC Software & other media software’s at various stages