Job
Description
As the Media Operations Lead at TCCC, your role is central to driving strategic media initiatives and innovations to enhance engagement with consumers. You will lead strategic planning across all Owned, Earned, Shared, and Paid media, collaborating with various teams to determine the best investment of brands' direct marketing expense (DME) for optimal consumer connections. Key Responsibilities: - Develop and implement strategic media plans across various brands and campaigns, focusing on effective resource distribution. - Lead negotiations in paid media investments against national and local media, social and search efforts, with the support of media agencies. - Optimise media plans to outperform competitors in brand KPIs through efficient media purchase and strategic negotiation. - Drive the digital transformation for all brands. - Control and adjust media investments, ensuring budget alignment and approvals. - Facilitate media-related audits and recommend ideal DME allocations. - Monitor brand presence, ensuring compliance with policies and standards, and coordinate with field teams and bottlers. - Establish a crisis management routine for timely resolution of social media issues. - Analyse program/campaign effectiveness, providing post-program reviews for future improvements. - Analyse media competitive activity and communicate insights to marketing teams. - Lead KPIs for a team of media professionals and manage the agency. Qualifications Required: - 14+ years of marketing experience with expertise in media planning and operations. - Experience in managing cross-functional and cross-geographical teams, with strong negotiation skills. - Ability to influence brand and creative strategy at both OU and global levels. - Agile working capability, leading diverse teams and managing external relationships. - Prior people leadership experience. What We Can Do For You: - Work on the most recognized brand in the world and be part of developing its next chapter. - Gain exposure to global marketing leaders and emerging digital platforms. - Be inspired by the best brand leaders and agencies, fostering a creative culture that supports innovation. Skills Required: - Human Insights - Integrated Marketing Communications - Media Planning - Team Leadership - Analytical Skills - Budgeting - Communication - Creative Strategies Annual Incentive Reference Value Percentage: 30 (Note: The additional details of the company were not explicitly mentioned in the provided job description.) As the Media Operations Lead at TCCC, your role is central to driving strategic media initiatives and innovations to enhance engagement with consumers. You will lead strategic planning across all Owned, Earned, Shared, and Paid media, collaborating with various teams to determine the best investment of brands' direct marketing expense (DME) for optimal consumer connections. Key Responsibilities: - Develop and implement strategic media plans across various brands and campaigns, focusing on effective resource distribution. - Lead negotiations in paid media investments against national and local media, social and search efforts, with the support of media agencies. - Optimise media plans to outperform competitors in brand KPIs through efficient media purchase and strategic negotiation. - Drive the digital transformation for all brands. - Control and adjust media investments, ensuring budget alignment and approvals. - Facilitate media-related audits and recommend ideal DME allocations. - Monitor brand presence, ensuring compliance with policies and standards, and coordinate with field teams and bottlers. - Establish a crisis management routine for timely resolution of social media issues. - Analyse program/campaign effectiveness, providing post-program reviews for future improvements. - Analyse media competitive activity and communicate insights to marketing teams. - Lead KPIs for a team of media professionals and manage the agency. Qualifications Required: - 14+ years of marketing experience with expertise in media planning and operations. - Experience in managing cross-functional and cross-geographical teams, with strong negotiation skills. - Ability to influence brand and creative strategy at both OU and global levels. - Agile working capability, leading diverse teams and managing external relationships. - Prior people leadership experience. What We Can Do For You: - Work on the most recognized brand in the world and be part of developing its next chapter. - Gain exposure to global marketing leaders and emerging digital platforms. - Be inspired by the best brand leaders and agencies, fostering a creative culture that supports innovation. Skills Required: - Human Insights - Integrated Marketing Communications - Media Planning - Team Leadership - Analytical Skills - Budgeting - Communication - Creative Strategies Annual Incentive Reference Value Percentage: 30 (Note: The additional details of the company were not explicitly mentioned in the
