Director Media, Marketing The Coca-Cola Company

14.0 - 18.0 years

0 Lacs

all india, gurugram

On-site

As the Media Operations Lead at TCCC, your role is central to driving strategic media initiatives and innovations to enhance engagement with consumers. You will lead strategic planning across all Owned, Earned, Shared, and Paid media, collaborating with various teams to determine the best investment of brands' direct marketing expense (DME) for optimal consumer connections. Key Responsibilities: - Develop and implement strategic media plans across various brands and campaigns, focusing on effective resource distribution. - Lead negotiations in paid media investments against national and local media, social and search efforts, with the support of media agencies. - Optimise media plans to outp...

Posted 2 weeks ago

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Director Media, Marketing The Coca-Cola Company

14.0 - 18.0 years

0 Lacs

haryana

On-site

The Media Operations Lead role at our organization is at the forefront of driving strategic media initiatives and innovations to enhance TCCC's engagement with consumers. As a strategic thinker, you will play a key role in leading the planning and execution of media strategies across all Owned, Earned, Shared, and Paid media channels. Collaborating with various stakeholders such as brand marketers, creative partners, public relations, customer teams, and bottling partners, you will determine the optimal allocation of brands" direct marketing expenses (DME) to establish best-in-class consumer connections. This role reports directly to the Senior Director, Marketing Integrated Marketing Experi...

Posted 4 months ago

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