Director, Marketing

Kroll

15 - 20 years

15 - 20 Lacs

mumbai

Posted:1 hour ago| Platform:

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Skills Required

global marketing public relations publishing illustrator social media consulting html digital marketing marketing strategy brand building

Work Mode

Work from Office

Job Type

Full Time

Job Description

Originate, develop and execute creative, strategic marketing programs and plans that smartly employ a full range of activities, including events, direct and digital communications, thought leadership, public relations and advertising.
Maximize the use of both internal marketing resources and external vendors to successfully execute marketing programs.
Manage marketing content (limited research, proofing, editing, etc.) and collateral across the India practice including knowledge and research reports, firm profiles, flyers and other marketing dossiers. Aid in the development of thought leadership materials that support business goals; including newsletters, white papers and surveys.
Lead digital marketing efforts for the region; including maintaining and publishing content on the India website, maximizing the use of social media for marketing promotion, and efforts to continuously improve search engine optimization
Manage, organize and promote all types of events and conferences in the region, including sponsorships, hosted events and webinars as well as assist in building relationships with corporate bodies such as CII, FICCI, IVCA, etc.
Maximize exposure of the Duff & Phelps brand and thought leadership through public relations activities, manage relationships with PR agencies and act as a corporate relations liaison for media engagement
Leverage marketing campaigns and thought leadership generated across the firm and adapt to local market as appropriate, ensuring unified execution, consistency and effectiveness.
Support sales enablement through development of sales templates, marketing brochures and other needed tools. Promote best practices in using the firm s Client Relationship Management system, build and maintain targeted contact lists and support the business teams in managing and maintaining data quality.
Understand the competitive environment and tailor our marketing to current trends, opportunities and competitive pressures.
Deliver marketing results against a tightly managed budget and track marketing spending to report on return on investment for marketing activities.
Ensure local marketing activities are linked to Duff & Phelps global marketing strategy and support efforts to raise brand profile in the region.
Progressive opportunity to become a regional role in supporting other Asia offices including Singapore and Japan.

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