Director, Marketing

RESPONSIBILITIES:

Strategic Marketing Development:

• Design, develop, and execute creative marketing programs and plans that strategically employ a variety of activities, including events, direct and digital communications, thought leadership, public relations, and advertising.
• Leverage both internal marketing resources and external vendors to ensure the successful execution of marketing programs.

Content & Collateral Management:

• Manage and produce marketing content across the India practice, including knowledge and research reports, firm profiles, flyers, and other marketing materials.
• Aid in developing thought leadership materials such as newsletters, white papers, and surveys that support business objectives.

Digital Marketing & SEO Management:

• Lead digital marketing efforts for the region, including maintaining and publishing content on the India website.
• Maximize the use of social media to promote marketing efforts and continuously improve search engine optimization (SEO).

Event & Conference Management:

• Organize, promote, and manage various types of events, conferences, webinars, and sponsorships within the region.
• Build relationships with corporate bodies like CII, FICCI, IVCA, and others to further promote the brand through collaborative efforts.

Public Relations & Brand Exposure:

• Maximize exposure of the Duff & Phelps brand through public relations activities.
• Manage relationships with PR agencies and act as the corporate relations liaison for media engagement.

Sales Enablement & Support:

• Assist the sales team by developing sales templates, marketing brochures, and other tools that aid business development.
• Promote best practices in utilizing the firm's Client Relationship Management (CRM) system, maintaining data quality and supporting business teams in managing client relationships.

Market Intelligence & Competitive Strategy:

• Continuously monitor and understand the competitive landscape and adapt marketing strategies accordingly.
• Leverage market trends, opportunities, and competitive insights to fine-tune marketing strategies and maintain Duff & Phelps competitive edge.

Budget Management & ROI Reporting:

• Deliver marketing results within a well-managed budget.
• Track marketing spending and report on return on investment (ROI) for various marketing activities.

Regional Alignment & Strategy Execution:

• Align local marketing activities with Duff & Phelps global marketing strategy to ensure consistency and effectiveness.
• Work to raise brand visibility in the region and ensure all marketing efforts adhere to global standards and best practices.

Progressive Regional Role:

• Over time, expand support to other Asia offices, including Singapore and Japan, with a view to becoming more involved in regional marketing initiatives.

REQUIREMENTS:

• Experience:

  6+ years of experience in marketing with an emphasis on digital marketing, events, content development, public relations, and brand strategy.

• Education:

  A Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree is a plus.

• Digital Marketing Expertise:

  Proven experience in SEO, content marketing, social media management, and website content management (e.g., CMS, Google Analytics, SEMrush).

• Event Management:

  Demonstrated success in organizing and promoting events, including sponsorships, webinars, and corporate conferences.

• Brand Strategy & Communications:

  Expertise in creating and executing brand-building marketing strategies that align with both global and regional objectives.

• Public Relations:

  Strong experience managing PR agencies and handling media relations, ensuring the company's thought leadership is represented effectively.

• Sales Support:

  Experience with sales enablement tools and CRM systems (e.g., Salesforce).

• Creative Content Development:

  Skilled in content creation, editing, and proofreading thought leadership pieces, newsletters, white papers, and research reports.

• Stakeholder & Vendor Management:

  Ability to manage relationships with internal teams, external vendors, corporate bodies, and media outlets.

• Budgeting & ROI Tracking:

  Hands-on experience managing marketing budgets and measuring the ROI for marketing campaigns and initiatives.

• Flexibility & Travel:

  Willingness to travel for events and other regional marketing needs.

• Regional Growth Potential:

  A keen interest in expanding the marketing role across the Asia region, including supporting offices in Singapore and Japan.