Develop and execute the marketing analytics strategy and long-term roadmap
aligned with SaaS business objectives. Build and lead a high-performing team of marketing analysts and data scientists focused on extracting actionable insights from complex datasets. Drive the measurement, reporting, and optimization of multi-channel campaigns (digital, organic, paid, ABM), including forecasting, attribution, and ROI analysis. Partner with product, sales, and engineering teams to unify customer, product, and market data for enhanced growth opportunities. Develop new methodologies for mining and leveraging data (including AI, ML, and predictive analytics) to improve marketing investment and performance. Oversee dashboard creation, KPI benchmarking, and performance analysis tosupport exec-level insights and decision-making. Design and implement processes for data governance, security, and compliance across the SaaS platform. Present strategic insights and recommendations to senior leadership and influence company-wide marketing priorities. Foster a culture of analytics adoption and continual technical skill development in SQL, Python, R, and MarTech platforms.

Qualifications

12-15 years experience in marketing analytics roles, with 5+ years in a SaaS B2B
environment
Mastery of data analytics, digital marketing KPIs, performance tracking, and
statistical modeling (market mix, attribution, regression). Proven leadership in managing analytics teams and collaborating across functions (sales, product, engineering). Advanced expertise in SQL, Python, R, and modern MarTech/BI platforms. Strong communicator able to influence C-suite and cross-functional teams. Experience implementing AI/ML in marketing analytics is a plus. Strategic thinker, hands-on executor, and proactive innovator with a growth mindset.

More Jobs at freshworks

Associate - Product Adoption

chennai

1.0 - 4.0 yrs

INR 3 - 6 Lacs

Senior SOC Analyst (AI Analyst & Automation Engineer)

chennai

2.0 - 6.0 yrs

INR 4 - 8 Lacs

Staff Product Designer

bengaluru

2.0 - 6.0 yrs

INR 4 - 8 Lacs

Senior Account Executive - Inside Sales

chennai

3.0 - 7.0 yrs

INR 5 - 9 Lacs

Senior Account Executive - Inside Sales (Inbound - North America)

bengaluru

3.0 - 7.0 yrs

INR 5 - 9 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Python Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Enhance Your Python Skills

Practice Python coding challenges to boost your skills

Start Practicing Python Now

freshworks

Login to

Please Verify Your Phone or Email

Confirm Action

Search

Profile

Upskill and Grow with AI

Director - Data Analytics