Director - Data Analytics

Key Responsibilities:

• Strategy & Execution:

• Develop and lead end-to-end digital analytics strategies to improve acquisition journeys and customer experience.
• Define and monitor key performance indicators (KPIs) to evaluate the digital ecosystem's health and success.

• Team Leadership:

• Lead and mentor a team of analysts, fostering skills in analytics, experimentation, storytelling, and stakeholder engagement.
• Build a high-performance culture centered around innovation, insight generation, and business impact.

• Data-Driven Insights & Experimentation:

• Drive advanced analytics and experimentation frameworks to optimize digital acquisition flows.
• Translate complex data sets into actionable insights using storytelling tailored to various audiences, including senior leadership.

• Cross-functional Collaboration:

• Collaborate closely with product, marketing, engineering, and global teams to align on priorities, define metrics, and identify growth opportunities.
• Partner with data engineering teams to ensure robust and scalable data platforms.

• Product & Capability Support:

• Support new product development through analytics-backed insights and performance readouts.
• Provide feedback loops that inform ongoing development and refinement of digital tools and user experiences.

Required Qualifications & Experience:

• Postgraduate degree in Business, Economics, Statistics, Mathematics, Engineering, or Finance.
• Minimum of 7 years of experience in analytics, with a strong focus on digital products or customer experience.
• Proven success in leading digital analytics teams and delivering business results through advanced analytics and data integration.
• Deep experience with statistical and modeling techniques, experimentation, and digital metrics.
• Strong problem-solving skills with the ability to translate complex challenges into structured solutions.
• Excellent written and verbal communication skills, including the ability to craft compelling, data-driven narratives.
• Experience working in global and cross-functional environments with the ability to influence and lead without authority.
• Strategic mindset with the ability to balance short-term priorities with long-term vision.