Direct Response Copywriter

We’re looking for a direct response copywriter who can move fast, think strategically, and write clever, high-performing headlines and copy for ecommerce email & SMS.

>> Respond to this post with the brand whose email marketing you follow and like the most and sample work you have written <<

Salary: Starting 1200 USD/month, depending on experience and work (

This role is ideal for someone with agency experience who understands pace, prioritization, and the 80/20 rule: getting strong, revenue-driving copy out efficiently without over-polishing what doesn’t move the needle.

What You’ll Be Doing

• Write high-converting email and SMS campaigns for ecommerce brands
• Come up with clever, creative headlines and hooks that drive opens, clicks, and sales
• Craft engaging subject lines and preview text
• Write persuasive body copy aligned with offers and brand voice
• Study and adapt winning email strategies from top ecommerce brands
• Collaborate with strategists and designers in a fast-paced environment
• Test, analyze, and optimize copy using performance data
• Ship copy efficiently while focusing effort where it matters most

What We’re Looking For

• Proven experience in direct response copywriting for ecommerce
• Agency background (or similar fast-paced environment)
• Strong experience with email & SMS marketing and retention
• Ability to generate creative headlines without sacrificing clarity or conversion
• Comfortable applying the 80/20 principle to meet deadlines
• Data-driven mindset — decisions guided by metrics, not opinions
• AI & Tools

We’re fine with the use of AI tools (including ChatGPT) to increase efficiency

• AI should be used as a tool, not a crutch
• You are expected to steer the strategy, voice, and final output
• Original thinking, judgment, and optimization remain your responsibility

You’re a Great Fit If You:

• Can balance speed, creativity, and performance
• Know when “good and shipped” beats “perfect and late”
• Regularly analyze other ecommerce brands’ email marketing
• Take feedback well and iterate fast
• Care more about results than ego or writing style

Bonus Points

• Experience building and optimizing email/SMS flows
• Familiarity with Klaviyo or similar platforms
• Understanding of ecommerce offers, funnels, and customer psychology