DIGMI

You should have proven work experience in digital marketing with a focus on content marketing, social media marketing, and paid media campaigns. Your responsibilities will include developing and implementing social media strategies across various platforms such as Facebook, Instagram, YouTube, and Twitter. You will be managing all social media accounts to ensure consistent brand messaging, high-quality content, and prompt responses to customer queries. Your role will involve analyzing social media metrics and gaining insights from market and customer behavior using tools like Sprinklr. You will also be responsible for effectively managing paid media campaigns, ensuring on-time execution, regular monitoring of campaign performance, and optimization to improve campaign results. Having a data-driven mindset is essential for this role, as you will be required to analyze key performance indicators (KPIs) and use insights to optimize campaigns. You should have a working knowledge of Google AdWords, Google DV360 Platform, and Meta Ads Manager. Collaboration with internal teams and digital media agencies to achieve brand objectives is a key aspect of this position. Identifying growth opportunities and collaborating with cross-functional teams are important aspects of this role. Strong communication skills and the ability to manage multiple projects simultaneously are necessary skills for this position. Proficiency in website analytics tools, specifically Google Analytics 4, is also required. A solid understanding of SEO principles, keyword research, and content optimization will be beneficial for this role.,