Digital Strategy Manager

As a Digital Strategy Manager at our company, you will play a vital role in driving performance and brand growth by blending storytelling flair with sharp analytical thinking. Your deep understanding of Gen Z psychology and content consumption habits will ensure that our strategies resonate with young, digital-native audiences. Your expertise in managing multi-channel campaigns, building social communities, and scaling performance marketing efforts will be crucial for success in this role. Key Responsibilities: - Plan, execute, and optimize paid performance campaigns across various digital platforms such as Google Search, Google Display Network, and Meta Ads. - Monitor and improve ROI through continuous testing, targeting refinement, and creative optimization. - Integrate influencer marketing strategies into overall digital plans to enhance reach and credibility. - Lead social media and influencer marketing initiatives to grow followers, engagement, and brand love. - Craft content strategies tailored for Gen Z and millennial audiences with platform-specific storytelling. - Leverage trends, formats, and cultural moments to make brand content highly shareable. - Own SEO strategy including on-page, off-page, and technical improvements to boost rankings, traffic, and conversions. - Collaborate with content, design, and web development teams to ensure SEO alignment. - Analyze audience behavior and content consumption patterns to inform campaign direction. - Prepare data-driven reports with actionable insights for continuous improvement. Required Skills & Competencies: - Technical Mastery: Google Ads, Google Analytics, Meta Business Suite, SEO tools (SEMRush, Ahrefs, Google Search Console). - Creative Storytelling: Ability to turn brand goals into narratives that resonate with youth audiences. - Analytical Mindset: Data-driven decision-making with a strong grasp of performance metrics. - Proven experience in lead generation, search & display campaigns, SEO management, and social media growth. - Leadership in social media, influencer marketing, and paid performance campaigns. - Experience in education, edtech, consumer tech, e-commerce, or youth brands preferred. - Strong written communication skills and ability to collaborate cross-functionally. Qualifications: - Bachelors degree in Marketing, Digital Media, Communications, or related field. - 4+ years of experience in digital performance marketing, SEO strategy, and social media strategy. - Certification in Google Ads, Google Analytics, or Meta Ads will be an advantage. If you are interested in working with us at Vidyashilp University, please send your updated resume to srikanth.bs@vidyashilp.com. Regards, Srikanth B.S. HR Team Vidyashilp University,