Digital & Social Media Manager

Job Overview

creative, data-driven, and highly motivated Digital & Social Media Manager

Key Responsibilities

Strategy & Planning

• Develop, implement, and manage an end-to-end social media strategy (organic and paid) aligned with overall marketing goals.
  
• Define and track key social media KPIs and performance metrics.
  
• Ensure consistent brand voice, tone, and visual identity across platforms.
  

Content Creation & Management

• Create, curate, and manage engaging content including images, videos, reels, written posts, and audio/podcast formats.
  
• Plan and schedule content using social media management tools such as Hootsuite, Buffer, or Sprout Social.
  
• Collaborate with design and marketing teams to oversee creative execution of social media assets.
  

Community Engagement

• Monitor, listen, and respond to audience interactions to build and nurture an active online community.
  
• Plan and manage influencer marketing initiatives and brand collaborations.
  
• Track industry trends, conversations, and competitor activity to identify growth opportunities.
  

Performance & Reporting

• Measure and analyze the performance of social media campaigns across platforms.
  
• Generate detailed performance and ROI reports and present insights to stakeholders.
  
• Continuously test, optimize, and refine content and campaigns based on data-driven insights.
  

Platform Management

• Manage brand presence across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), YouTube, TikTok, Pinterest, etc.
  
• Stay updated on platform algorithms, best practices, and emerging social media technologies.
  

Experience & Qualifications

• 4–5 years of proven experience as a Social Media Manager or in a similar digital marketing role.
  
• Hands-on experience with social media management tools and content creation software.
  
• Experience managing paid social media campaigns (Facebook Ads Manager, Instagram Ads, etc.).
  

Required Skills

• Strong copywriting, editing, and communication skills.
  
• Proficiency in photo, video, and text-based content creation.
  
• Solid understanding of SEO, keyword research, and Google Analytics.
  
• In-depth knowledge of social media KPIs such as reach, engagement, impressions, and conversions.
  
• Familiarity with web publishing platforms (e.g., WordPress) is an added advantage.