Job Overview We are seeking a creative, data-driven, and highly motivated Digital & Social Media Manager to lead the companys social media strategy and execution. The role focuses on driving engagement, strengthening brand presence, and delivering measurable business impact across all relevant social media platforms. Key Responsibilities Strategy & Planning Develop, implement, and manage an end-to-end social media strategy (organic and paid) aligned with overall marketing goals. Define and track key social media KPIs and performance metrics. Ensure consistent brand voice, tone, and visual identity across platforms. Content Creation & Management Create, curate, and manage engaging content including images, videos, reels, written posts, and audio/podcast formats. Plan and schedule content using social media management tools such as Hootsuite, Buffer, or Sprout Social. Collaborate with design and marketing teams to oversee creative execution of social media assets. Community Engagement Monitor, listen, and respond to audience interactions to build and nurture an active online community. Plan and manage influencer marketing initiatives and brand collaborations. Track industry trends, conversations, and competitor activity to identify growth opportunities. Performance & Reporting Measure and analyze the performance of social media campaigns across platforms. Generate detailed performance and ROI reports and present insights to stakeholders. Continuously test, optimize, and refine content and campaigns based on data-driven insights. Platform Management Manage brand presence across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), YouTube, TikTok, Pinterest, etc. Stay updated on platform algorithms, best practices, and emerging social media technologies. Experience & Qualifications 4–5 years of proven experience as a Social Media Manager or in a similar digital marketing role. Hands-on experience with social media management tools and content creation software. Experience managing paid social media campaigns (Facebook Ads Manager, Instagram Ads, etc.). Required Skills Strong copywriting, editing, and communication skills. Proficiency in photo, video, and text-based content creation. Solid understanding of SEO, keyword research, and Google Analytics. In-depth knowledge of social media KPIs such as reach, engagement, impressions, and conversions. Familiarity with web publishing platforms (e.g., WordPress) is an added advantage.
Overview : We are seeking a creative and digitally savvy Graphic Designer to join our marketing team. The ideal candidate will be passionate about designing for the digital landscape from social media storytelling and web campaigns to performance marketing creatives. You will collaborate with cross-functional teams to deliver impactful visuals that drive engagement, conversion, and brand affinity across digital touchpoints. Key Responsibilities: - Collaborate with the marketing and content teams to understand campaign objectives, audience insights, and brand positioning. - Conceptualize and design visually compelling assets for digital platforms including social media posts, ads, website banners, emailers, and motion graphics. - Develop creative concepts and layouts that communicate key messages effectively across both paid and organic digital channels. - Ensure brand consistency and visual coherence across all digital and print materials. - Partner with copywriters, digital marketers, and performance teams to design high-performing creatives optimized for engagement and conversion. - Stay up to date with digital design trends, platform-specific formats (Meta, Google, LinkedIn, YouTube, etc.), and emerging tools in visual communication. - Manage multiple design projects simultaneously while maintaining high standards of quality and meeting deadlines. - Contribute ideas for campaign storytelling, influencer collaborations, and user-generated content integrations. - Work on multiple Graphic Design projects required for marketing collaterals and packaging design Required Skills and Qualifications: - Bachelors degree or equivalent in Graphic Design, Visual Communication, Digital Media, or related field. - 2–4 years of experience in digital design, social media marketing, or creative content production. - Strong portfolio showcasing digital-first designs — including social media campaigns, ads, web visuals, and brand assets. - Proficiency in design tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, XD/Figma) or equivalent. - Understanding of digital marketing principles, social media algorithms, and responsive design best practices. - Must have motion design, video editing, or animation experience - Ability to balance creativity with marketing goals — designing visuals that not only look good but also perform well.