Digital Sales & Marketing Executive (E-Commerce Focus)

Digital Sales & Marketing Executive

Key Responsibilities:

• Develop and implement a sales plan for discounted items across online platforms.
• Launch and manage products on marketplaces (Amazon, Flipkart, etc.) and our company website.
• Work with internal teams to manage inventory, pricing, and product listings.
• Optimize website for conversions, offers, and customer engagement.

• Create and manage performance marketing campaigns (Google Ads, Meta Ads, etc.)
• Plan and execute influencer collaborations to promote products.
• Handle geo-targeted advertising for specific store locations.
• Monitor and analyze ad performance and ROI regularly.

• Report weekly on sales performance and campaign outcomes.
• Use customer insights and trends to improve digital strategies.
• Suggest and execute A/B testing for offers, creatives, and landing pages.

Requirements:

• 2+ years of experience in digital sales, e-commerce, or online marketing.
• Hands-on experience with Shopify, WooCommerce, or similar platforms.
• Knowledge of digital ad platforms (Google, Meta, etc.)
• Familiarity with influencer marketing and content strategies.
• Strong communication and organizational skills.

Bonus Skills (Preferred, not mandatory):

• Knowledge of SEO/SEM.
• Experience with email marketing tools like Mailchimp, Klaviyo, etc.
• Graphic design basics or Canva.