Digital Product Launch Manager

Ideal Candidate Persona Product & Community Growth Manager
Demographics & BackgroundAge: 26-38 years oldWork Experience: 35 years in digital marketing, preferably in the coaching/educationWork Style: Independent executor + cross-functional collaboratorPast Roles: Funnel strategist, growth marketer, product manager, launch manager, or full-stack marketing executiveMindset & MotivationsBuilders Mindset: Enjoys taking an idea from 0 to 1 launching new offers, campaigns, and systemsResults-Obsessed: Loves seeing conversions, ROI, and feedback improve through their effortsCommunity-Centric: Believes in goodwill marketing, audience warming, and trust-first salesOwnership-Driven: Doesnt wait to be told what to do; takes initiative and thrives in chaosStrategic Doer: Balances big-picture thinking with daily executionSkills & CompetenciesCopywriting: Can write or guide compelling copy for sales pages, ads, emails, and funnelsMarketing Strategy: Understands how to build campaigns that move leads across stages (cold warm convert)Funnel Execution: Has built at least 2 complete funnels (LP + ad + email + automation + webinar/checkout)Media Understanding: Knows what works in paid ads; can brief or optimize with media buyersProject Management: Handles deadlines, task tracking, team coordination (e.g., with ClickUp, Slack, Notion)Community Growth: Has engaged in building or managing a Facebook/WhatsApp/Skool/Telegram communityAnalytics: Knows how to read CPL, CAC, conversion %, and optimize based on metricsPersonality TraitsData-informed but not paralyzed by it knows how to test, learn, and move fastGrounded and emotionally intelligent fits well in trust-based, non-hype environmentsCreative but focused not just idea generators, but execution-orientedClear communicator can explain strategy to a designer, copywriter, or media buyerIterative mindset doesnt expect perfection; thrives on feedback loopsCurious learner always exploring trends in launches, funnels, audience psychologyPast Experience Might Include:Launching a course/coaching product from scratch (for self or others)Managing a funnel for a 67 figure coach or creatorWorking in a small team/startup where they wore many hatsBuilding automations and onboarding for info-products or membershipsScaling a free group and converting it into paid products/eventsNot a Fit If:Theyre only strategists with no hands-on funnel building experienceThey need constant supervision or narrowly defined tasksTheyre corporate marketers used to large teams and slow turnaroundsThey dislike ambiguity or early-stage chaosDigital Product Launch Manager Please read the description carefully before you applyPosition: Digital Product Launch Manager Company: High-Growth Digital Brand (Wellness/Parenting/Education) Location: Remote / Chennai Preferred Duration: 5 days per week Opportunity: Full TimeSalary: (based on experience) Why Join UsOwn Launches End-to-End From idea to ad to checkoutCreate Products That Solve Real Problems High-utility ebooks, tools, kits & mini-coursesFull Funnel Execution Strategy, copy, design, tech, ads youll run it allFast Execution Cycles Work in sprints, ship fast, improve with dataBig Impact Help thousands of people through scalable, affordable digital productsCollaborative Culture Work with top creatives, strategists, and media buyersGrow with a Vision-Driven Team Values impact, speed, ownership, and continuous improvementAbout the RoleWere hiring a Digital Product Launch Manager who can turn an idea into a complete, profitable funnel.This is not a narrow content or design role youll own the full lifecycle: from market research and offer ideation, to funnel copy and creative execution, to running ads and optimizing sales.You should love solving problems, simplifying complexity into clean systems, and building digital products that people genuinely find valuable.ResponsibilitiesProduct Development & Market ResearchIdentify customer pain points & demand gaps from forums, reviews, and dataResearch trends, competitors, and keyword/intent signalsStructure product ideas (checklists, guides, swipe files, templates, courses)Funnel Building & CopywritingWrite compelling copy for landing pages, upsells, emails, and ad scriptsCoordinate with designers/editors to create high-converting creativesBuild funnels in GHL/Systeme.io/Exly (basic tech setup)Launch & Growth ExecutionPlan, run, and scale Facebook/Instagram ad campaignsTrack KPIs (CTR, CPL, CVR, AOV, ROAS) and optimize performanceLaunch fast, test variations, and improve funnel outcomesDelivery & Post-Sale ExperienceSet up automations: order confirmation, access links, upsell flowsImprove delivery experience (thank you page, welcome email, bonuses)Collect reviews/testimonials for future launchesRequirementsStrong copywriting + marketing psychology (especially for digital products)Comfort with paid ads, funnel metrics, and testing frameworksTools: Meta Ads, GHL/Systeme/Shopify, Notion, Google Sheets, Canva, SlackPast experience launching 2+ successful digital products or micro-coursesAbility to manage strategy, execution, and performance end-to-endBonus if youve worked in parenting, wellness, lifestyle, or creator brandsKey Performance Indicators (KPIs)Cost Per Lead (CPL) or Purchase (CPP)Return on Ad Spend (ROAS) for paid campaignsFunnel Conversion Rate (LP Checkout Upsell)Order Completion + Bounce RateFunnel Speed: Idea Live Funnel within 1421 daysTestimonial Collection RateEmail Open/Click/Conversion % for launch sequences