Copy Writer Lead

Job Description

Lead Copywriter Performance Marketing | ExpertsBIO Please read carefully before applying Role Overview Youre not just a copywriter. Youre a conversion architect. Were looking for a Lead Copywriter who blends performance psychology with powerful positioning someone who can lead a team, deliver high-performing creative, and help us build the worlds best copy department for coaching and education brands. Your words will drive ROI. Your systems will scale excellence. Your leadership will shape the next generation of creative talent. This isnt a role for task-takers. This is for a visionary executor ready to write, lead, and win. Position Details Title: Lead Copywriter Performance MarketingLocation: Remote (India-based preferred) Schedule: 5 days/week Compensation: Based on experience + performance incentives Why Join ExpertsBIO Write for 2Cr+ in monthly ad spend Lead the next generation of high-performance copywriters Work on workshop funnels, WhatsApp nurturing, upsell pages, and conversion-focused event sequences Collaborate closely with strategists, designers, and media buyers Shape the SOPs, frameworks, and swipe files that define category leaders Be part of a vision-led team scaling Indias top coaching and knowledge brands Key Responsibilities Copy Strategy & Execution Write high-converting Meta ads, landing pages, and event sequences (before/during/after 3-day workshops) Craft WhatsApp-friendly nurture copy and video scripts that drive attention, desire, and action Identify each clients market position and develop copy that helps them stand out Collaborate with strategists on funnels, CTAs, upsells, and messaging frameworks Leadership & Team Building Lead, train, and mentor a growing team of junior writers Review and approve all copy before delivery ensuring it meets standards and purpose Build a culture of creative excellence, performance focus, and constant testing Unblock, inspire, and elevate the team to operate at their highest potential Systems & SOPs Build and maintain the internal swipe file, SOP library, and What Worked logs Set up copy QA processes, checklists, templates, and turnaround workflows Contribute to hiring, onboarding, and upskilling initiatives for new team members Lead weekly copy performance reporting with insights and next steps Experience working in coaches and consultants Experience of working in Health industry