Copy Writer Lead

Lead Copywriter Performance Marketing | ExpertsBIO
Please read carefully before applyingRole OverviewYoure not just a copywriter. Youre a conversion architect.Were looking for a Lead Copywriter who blends performance psychology with powerful positioning someone who can lead a team, deliver high-performing creative, and help us build the worlds best copy department for coaching and education brands.Your words will drive ROI.Your systems will scale excellence.Your leadership will shape the next generation of creative talent.This isnt a role for task-takers. This is for a visionary executor ready to write, lead, and win.Position DetailsTitle: Lead Copywriter Performance MarketingLocation: Remote (India-based preferred)Schedule: 5 days/weekCompensation: Based on experience + performance incentivesWhy Join ExpertsBIOWrite for 2Cr+ in monthly ad spendLead the next generation of high-performance copywritersWork on workshop funnels, WhatsApp nurturing, upsell pages, and conversion-focused event sequencesCollaborate closely with strategists, designers, and media buyersShape the SOPs, frameworks, and swipe files that define category leadersBe part of a vision-led team scaling Indias top coaching and knowledge brandsKey ResponsibilitiesCopy Strategy & ExecutionWrite high-converting Meta ads, landing pages, and event sequences (before/during/after 3-day workshops) Craft WhatsApp-friendly nurture copy and video scripts that drive attention, desire, and action Identify each clients market position and develop copy that helps them stand out Collaborate with strategists on funnels, CTAs, upsells, and messaging frameworks

Leadership & Team BuildingLead, train, and mentor a growing team of junior writersReview and approve all copy before delivery ensuring it meets standards and purposeBuild a culture of creative excellence, performance focus, and constant testingUnblock, inspire, and elevate the team to operate at their highest potential

Systems & SOPsBuild and maintain the internal swipe file, SOP library, and What Worked logsSet up copy QA processes, checklists, templates, and turnaround workflowsContribute to hiring, onboarding, and upskilling initiatives for new team membersLead weekly copy performance reporting with insights and next steps

Experience working in coaches and consultants

Experience of working in Health industry