Tata Consultancy Services logo

Digital - Omni Experience Content Specialist

0 years

4 - 6 Lacs

chennai

Posted:1 day ago| Platform: GlassDoor logo

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Skills Required

content marketing support strategies consistency engagement development strategy integration monitoring optimization metrics analytics collaboration publishing management

Work Mode

On-site

Job Type

Part Time

Job Description

TCS is hiring for Digital Marketing Omni Experience role.


Shift- Night


Job Description-


Omni Experience Content Specialist


Role Purpose:
Support omni-channel experience by developing and executing content strategies for B2B and B2C channels,
ensuring consistency and engagement across all touchpoints.


Content Development & Execution
Create and manage content for multiple channels including web, social media, email, and in-store.
Adapt content for both B2B and B2C audiences, ensuring relevance and brand alignment.
Collaborate with creative and marketing teams to deliver high-quality assets.
Omni-Channel Strategy Support
Assist in implementing omni-channel content strategies to enhance customer experience.
Ensure seamless integration of content across digital and physical platforms.
Performance Monitoring & Optimization
Track content performance metrics (engagement, conversion, reach).
Recommend improvements based on analytics and customer feedback.
Cross-Functional Collaboration
Work closely with category managers, ecommerce teams, and marketing leads.
Coordinate with technical teams for content publishing and updates.
Location
Chennai
Job Function
BUSINESS PROCESS SERVICES
Role
Executive
Job Id
387210
Desired Skills
Marketing - Management and Operations

Desired Candidate Profile

Qualifications : BACHELOR OF COMMERCE

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