Digital Mktg Advisory Specialist

 About The Role  

Skill required: Marketing Operations - Social Media Strategies

Designation: Digital Mktg Advisory Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years

What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Marketing strategy for social media and emerging marketing channels that facilitates community building, engagement, and customer experience. Strategy includes understanding of key audience segments, business and marketing opportunities, campaign and supporting content development, role of channel, and measurement. Role requires Digital Marketing Ads & Promotion creation/design oWork closely with local teams or market leads to coordinate last-minute or real-time post requests, ensuring content is delivered promptly and in alignment with regional requirements or time-sensitive opportunities.oCommunicate effectively with internal teams, stakeholders, and content creators to gather and share information, ensuring smooth content deliveryoProactively identify potential scheduling conflicts or gaps in the content calendar and flag them to the Delivery Lead, suggesting alternatives or solutions as necessary.oCoordinate with cross-functional teams (e.g., content creators, design, and community managers) to resolve conflicts and maintain content flow without disrupting ongoing campaigns or initiativesoEnsure all posts are tagged correctly with appropriate hashtags, mentions, and metadata, ensuring content visibility and discoverability.oAlign content with platform-specific best practices for tagging, keyword optimization, and SEO to enhance engagement and organic reach.oStay updated on social media trends, hashtag usage, and platform algorithm changes to ensure content performs at its best.oAssist the Social Media and Analytics teams by tracking the performance of published content, identifying trends, and providing insights to inform future content strategies.oRegularly review engagement metrics (likes, shares, comments, impressions, etc.) and provide feedback to the content team to optimize future postso

What are we looking for? oSchedule and publish approved social media content on designated platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) using the clients selected scheduling tools (e.g., Hootsuite, Sprinklr, Buffer, etc.).oEnsure that content is posted according to the specified times, ensuring optimal reach and engagement based on target audience insights and platform algorithmsoMaintain and update the publishing calendar across multiple brands, campaigns, and markets. Ensure that content is aligned with overall marketing and communication strategies.oActively monitor and adjust the calendar to accommodate seasonal, regional, and promotional changes while avoiding content overlap or gapsoReview all content before scheduling, ensuring that captions, hashtags, visuals, and other associated media are accurate, aligned with brand voice, and appropriate for the target audience.oEnsure that each post follows the brand guidelines and maintains consistency in tone, messaging, and imagery across all platforms.oDouble-check spelling, grammar, and formatting to ensure posts are polished and professional.oStay informed about the latest trends, features, and updates on major social media platforms and provide recommendations for platform-specific optimizations.oSuggest content or campaign adjustments based on performance metrics or emerging trends in the social media spaceoProvide general support in managing content-related tasks and requests from other teams, including handling last-minute requests and campaign changes as they arise.oOccasionally assist with the content creation process by providing input on copy, visuals, or campaign direction when needed.

Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts
 Qualification 
Any Graduation