Digital Mktg Advisory Analyst

 About The Role  

Skill required: Marketing Operations - Digital Project Management

Designation: Digital Mktg Advisory Analyst

Qualifications:Any Graduation

Years of Experience:3 to 5 years
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The Digital Marketing & Channel Activation Specialist is responsible for executing digital marketing strategies and channel activation initiatives to drive brand awareness, customer engagement, and sales growth. This role involves managing digital campaigns, e-commerce initiatives, trade activations, sponsorships, and events, while ensuring alignment with global and regional marketing objectives. The position requires strong collaboration with Sales, Product, Brand Marketing, and agency partners to deliver impactful marketing programs across multiple channels.

What are we looking for? Skills & Competencies

Digital Marketing Expertise – Strong knowledge of SEO, SEM, social media, email marketing, CRM, and influencer marketing.

Channel Marketing & Trade Activations – Ability to manage activations, sponsorships, POSM deployment, and trade marketing programs.

Project & Vendor Management – Experience in coordinating with vendors, agencies, and internal teams to ensure seamless execution.

Analytical & Data-Driven Approach – Proficiency in digital analytics tools to measure performance and optimize marketing strategies.

Communication & Collaboration – Strong interpersonal skills to engage with cross-functional teams, stakeholders, and external partners.

Budget & ROI Management – Ability to manage marketing budgets effectively and measure campaign impact.Experience & Education

Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.

3-5 years of experience in digital marketing, channel marketing, or trade marketing in a B2B or B2C environment.

Industry experience in automotive, lubricants, industrial, or related sectors is a plus.

Proficiency in P2P processes, Excel, PowerPoint, and digital marketing tools.

Roles and Responsibilities: Digital Marketing & E-Commerce

Develop and implement digital marketing campaigns for consumer and B2B audiences, ensuring alignment with global brand strategies.

Plan and execute social media marketing, CRM, and email campaigns to enhance online visibility and customer engagement.

Optimize e-commerce strategies by supporting new product launches and promotional activities on digital platforms.

Leverage data analytics to track campaign performance, generate insights, and refine marketing strategies.Channel Activation & Trade Marketing

Support the execution of sell-out campaigns, activations, sponsorships, trade programs, and customer events.

Work with cross-functional teams to develop and deploy point-of-sale materials (POSM), promotional assets, and merchandising programs.

Collaborate with third-party agencies, sales teams, and vendors to ensure smooth implementation of marketing programs.

Conduct market research and feedback analysis to optimize trade marketing activities and improve channel performance.Signage Program & Vendor Management

Locally manage vendor coordination, including new vendor onboarding, compliance, and performance tracking.

Ensure signage programs adhere to local regulations and branding guidelines.

Monitor budget allocation and ROI measurement for signage initiatives and marketing programs.Budget & Performance Management

Assist in budget forecasting, expense tracking, and resource allocation for digital marketing and channel activation programs.

Measure the effectiveness of marketing campaigns and activations, providing data-driven recommendations for continuous improvement.
 Qualification Any Graduation