Digital Media Audit - Digital Media Planning and Optimization Expert

Position:

Experience

Location:

Analyse and Optimize comprehensive digital media plans for global and local clients, encompassing paid media campaigns on Google, Meta, Programmatic, Affiliate, Network, Social, etc.

Analyze media buying/planning data to generate insights and formulate effective strategies for clients.

Identify cost and quality measurements, conduct audits, benchmarking, and provide insightful analysis to enhance campaign performance.

Support pitch management by assisting clients in selecting media agencies based on their requirements.

Manage client relationships, ensuring smooth project delivery, risk management, and timely communication.

Collaborate with cross-functional teams to drive successful campaigns and business outcomes.

Specialize in digital marketing within the Global Digital SME group, training team members and developing methodologies for improved insights.

Oversee media auditing, value tracking, and pitch management projects to maximize client value.

Stay up-to-date with digital media trends and best practices to enhance campaign effectiveness.

Qualifications:

5-7 years of hands-on experience in digital media planning and campaign management.

Expertise in Google Ads management, programmatic advertising, PPC, and social media campaigns.

Proven ability to analyze data, draw insights, and optimize campaigns for maximum ROI.

Strong project management skills and the ability to manage multiple projects and teams.

Excellent communication and client relationship management skills.

Preferred Qualifications:

Experience in media agencies or media audit roles.

Proficiency in identifying cost and quality measurements and conducting media spends reviews and campaign audits.

Familiarity on CRM, CDP, Ad Frauds, tools are a plus.

Experience with digital data analytics tools and emerging digital marketing trends.