Digital Marketing Trainer cum Executive

Job Description

Job description We are looking for a Digital Marketing Executive cum trainer to plan, execute and optimize our online marketing efforts. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Responsibilities Developing and delivering training programs on Digital Marketing. Conducting training sessions Assessing trainees' progress Keeping up-to-date with the latest digital marketing trends Collaborating with other trainers to provide better training materials and support to students Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Be actively involved in SEO efforts (keyword, image optimization etc.) Design, build and maintain our social media presence Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Utilize available analytics tools to measure and track customer engagement. Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Acquire insight in online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendors Requirements and skills 1 - 2 years of experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) Skills and experience in creative content writing Analytical mindset and critical thinking Excellent communication and interpersonal skills Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹25,000.00 per month Benefits: Leave encashment Schedule: Day shift Supplemental Pay: Overtime pay Ability to commute/relocate: M G Road, Kochi - 682011, Kerala: Reliably commute or planning to relocate before starting work (Required) Education: Diploma (Preferred) Experience: Digital marketing: 1 year (Required) Language: English (Preferred) Work Location: In person