Digital Marketing

As a Digital Marketing Specialist, your role will involve planning and executing various digital marketing strategies to enhance the online presence of the company. You will be responsible for managing SEO/SEM, marketing database, email, social media, and display advertising campaigns. Additionally, you will design and maintain the social media profiles of the organization. Monitoring and evaluating the performance of digital marketing campaigns will be a key part of your responsibilities. You will analyze the results against set goals such as ROI and KPIs, identify trends, and make data-driven decisions to optimize performance and expenditure. Your role will also involve brainstorming innovative growth strategies and conducting experiments to enhance conversion rates. Collaboration with internal teams to create optimized landing pages and improve user experience will be essential. Utilizing analytical skills to assess the end-to-end customer journey across various channels and touchpoints is crucial. Furthermore, you will work with external agencies and partners to leverage emerging technologies and stay updated with industry trends. To excel in this role, you should hold a BS/MS degree in marketing or a related field. Demonstrable experience in digital marketing and managing various campaigns is necessary. Your creative skills will be put to use in identifying target audiences and crafting engaging digital campaigns. Proficiency in website analytics tools, ad serving tools, and Google Adwords is required. Strong analytical abilities and a data-driven approach are essential for success in this position. Keeping abreast of the latest trends and best practices in online marketing will be important to ensure the company's digital strategies remain competitive and effective.,