Digital Marketing Specialist (WordPress & Shopify Development)

Digital Marketing Specialist

About the Role

We are searching for a highly skilled and passionate Digital Marketing Specialist to join our growing team. You will be a key player in developing and executing a comprehensive digital marketing strategy that drives brand awareness, website traffic, lead generation, and sales. This role requires a unique blend of technical and creative skills, with a focus on website development using WordPress and Shopify, social media marketing, SEO, marketplace listings, and advertising.

Responsibilities

• Design, develop, and maintain websites on both WordPress and Shopify platforms, ensuring a user-friendly, visually appealing, and brand-consistent experience. (Experience with relevant plugins is preferred).
• Develop and implement a data-driven social media strategy to increase brand awareness, engagement, and community growth across various platforms.
• Conduct keyword research and implement SEO best practices to improve organic search ranking for both WordPress and Shopify websites.
• Manage and optimize product listings on relevant marketplaces (e.g., Amazon, Etsy, etc) to increase sales and brand visibility.
• Create, manage, and optimize paid advertising campaigns across various platforms (e.g., Google Ads, social media advertising)
• Analyze website traffic, social media engagement, and campaign performance to identify areas for improvement and optimize strategies.
• Stay up-to-date on the latest digital marketing trends and technologies.
• Collaborate with internal teams (sales, design, etc.) to ensure a cohesive brand message across all marketing channels.
• Create high-quality content (written, visual) for social media, website, and advertising campaigns.
• Proven experience in content creation and copywriting is a strong advantage

Qualifications

• Bachelor's degree in related field (or equivalent experience).
• 2+ years of experience in digital marketing with a focus on website development (WordPress & Shopify) and content creation.
• Strong understanding of SEO principles and best practices.
• Expertise in social media marketing platforms (e.g., Facebook, Instagram, Twitter).
• Experience with managing and optimizing marketplace listings.
• Experience with PPC advertising a plus.
• Experience with marketing automation tools is a plus.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.

Benefits

• Competitive salary and benefits package.
• Opportunity to work in a fast-paced and dynamic environment.
• Be part of a growing and innovative company.

Job Types: Full-time, Permanent, Fresher

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Commuter assistance
• Health insurance
• Internet reimbursement
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off

Education:

• Bachelor's (Preferred)

Experience:

• WordPress: 1 year (Preferred)

Work Location: In person