Digital Marketing Specialist

As a Digital Marketing Specialist at upliance.ai, you will be responsible for driving the Paid Acquisition strategy on Google and Meta platforms. Your role will involve collaborating with the team to develop a clear strategy, designing creatives and ad copies, managing customer acquisition campaigns, and optimizing campaign performance to achieve key performance indicators. Additionally, you will oversee the day-to-day operations of the D2C website, conduct A/B testing, and analyze data to ensure campaigns are meeting end goals. Key Responsibilities: - Develop a clear strategy for Paid Acquisition on Google and Meta platforms - Work with the creative team to design content, messaging, landing pages, and creative angle for ads - Manage and launch new campaigns to acquire new users with a focus on ROI - Own remarketing strategy and campaigns via Google and Meta platforms - Set up new Ad campaigns and monitor daily performance - Oversee website management for smooth functionality and user experience - Optimize campaigns to achieve KPIs such as CAC, ROAS, and overall campaign ROI - Conduct A/B testing to evaluate and enhance the effectiveness of ad creatives, targeting, and bidding strategies - Review data daily to ensure campaigns are meeting end goals and take actions accordingly Qualifications: - 2-3 years of experience in digital marketing, preferably in a digital or e-commerce environment - Comprehensive experience in managing diverse campaigns across Google Ads and Meta Ads - Proficiency in using Google Tag Manager (GTM) for tracking tag implementation - Strong analytical skills with the ability to translate data into actionable insights - Experience managing D2C e-commerce websites, preferably for a consumer goods, apparel, or food brand - Strong written and verbal communication skills Join upliance.ai to be a part of the Innovation Playground where you'll work with cutting-edge technologies, experience the agility of a startup culture, and collaborate with major AI companies to push the boundaries of what's possible. If you're passionate about AI, innovation, and the startup culture, we encourage you to apply and be a part of our journey to transform homes through technology.,