Digital Marketing Specialist

As a PPC Specialist at Unibots, you will be responsible for managing paid search and social campaigns with a focus on maximizing ad revenues through smart monetization solutions. Your role will involve developing, executing, and optimizing PPC campaigns across various ad platforms such as Google Ads, Meta Ads, and others. You will be expected to conduct keyword research, competitor analysis, and performance audits to improve ROI. It will also be your responsibility to draft and test ad copy, coordinate with the design team for creatives, and track landing page performance. Monitoring campaign results using Google Analytics and internal dashboards, executing A/B testing, and continuously refining targeting, budgets, and bids are key aspects of this role. Key Responsibilities: - Develop, execute, and optimize PPC campaigns across Google Ads, Meta Ads, and other ad platforms. - Conduct keyword research, competitor analysis, and performance audits to improve ROI. - Draft and test ad copy, coordinate with the design team for creatives, and track landing page performance. - Monitor campaign results using Google Analytics and internal dashboards. - Execute A/B testing and continuously refine targeting, budgets, and bids. Qualifications Required: - Minimum 6 months of professional experience in PPC or performance marketing. - Proficiency with Google Ads, Meta Ads Manager, and Google Analytics. - Strong analytical and numerical abilities. - Certification in Google Ads is a plus. - Excellent communication and problem-solving skills. At Unibots, you will have the opportunity to work with a leading player in the Indian ad-tech ecosystem. You will gain exposure to global publisher revenue optimization tools and be part of a collaborative environment with a passionate and growing team. Additionally, career growth opportunities and continuous learning support will be provided to help you excel in your role.,