Digital Marketing Specialist

Job Description

Job Overview: We are looking for an experienced Digital Marketer with over four years of experience to join our dynamic team. The ideal candidate will have a strategic approach to digital marketing and a proven track record of driving online engagement and lead generation. This role involves developing, executing, and optimising marketing campaigns across various digital channels to maximize brand visibility and deliver measurable results. Responsibilities: Develop, implement, and manage digital marketing campaigns across channels including social media, email, PPC, and SEO. Monitor and analyze campaign performance metrics to optimize for reach, engagement, and conversion. Conduct keyword research, optimize content, and implement on-page and off-page SEO strategies. Manage and execute pay-per-click (PPC) and display advertising campaigns on platforms like Google Ads and social media. Oversee social media strategy, crafting engaging content and growing audience reach. Design and implement email marketing campaigns, including segmentation and A/B testing for best results. Collaborate with design and content teams to create visually appealing and on-brand digital assets. Stay updated with the latest digital marketing trends and emerging platforms and integrate best practices into campaigns. Requirements and Skills: Bachelors degree in marketing, Digital Marketing, Communications, or a related field. 4+ years of experience in digital marketing, with a portfolio of successful campaigns. Strong understanding of SEO, Google Ads, Google Analytics, and social media management tools. Proficiency in using digital marketing tools like SEMrush, Hootsuite, or Mailchimp. Excellent project management skills with attention to detail and the ability to handle multiple campaigns. Strong communication skills and a creative approach to problem-solving. Benefits & Perks: Paid time off Collaborative work environment Work-Life Balance Career Advancement