Digital Marketing Specialist

Key Responsibilities

1.Email Marketing

email marketing campaigns

• Create and manage

  automated email journeys

  such as welcome series, cart/browse abandonment, post-purchase, cross-sell, and re-engagement flows
• Coordinate with design and content teams for email creatives, copies, and templates
• Monitor performance metrics including open rates, CTR, conversions, and revenue attribution
• Ensure best practices for

  email deliverability, list hygiene, and compliance

2. Retention & Lifecycle Marketing

• Own and execute

  customer retention and lifecycle marketing strategies

  across email, WhatsApp, SMS, and push notifications
• Segment audiences based on behavior, purchase history, engagement, and lifecycle stages
• Plan and execute

  A/B testing

  to optimize content, timing, and frequency
• Drive improvements in

  repeat purchase rate, retention, and customer lifetime value (LTV)

3. CRM & Marketing Automation (Netcore or Similar Platforms)

• Manage CRM and marketing automation tools such as

  Netcore / WebEngage / MoEngage / CleverTap or similar platforms

• Set up and manage

  WhatsApp, SMS, push notification, and trigger-based campaigns

• Maintain data hygiene, audience lists, and campaign workflows
• Coordinate with tech/product teams for integrations, event tracking, and automation setup

4. Performance Marketing Collaboration

• Work closely with the

  performance marketing team

  to align retention campaigns with paid media strategies
• Support audience creation, retargeting, and offer alignment across CRM and paid channels
• Assist in optimizing funnel performance by improving post-click and post-conversion journeys

6. Website & Conversion Optimization

• Collaborate with website and tech teams to optimize

  landing pages, lead forms, pop-ups, and user journeys

• Support

  conversion rate optimization (CRO)

  initiatives including A/B testing and funnel analysis
• Use user behavior insights to improve website engagement and conversions

7. Analytics & Data

• Track, analyze, and report performance across email, CRM, website, and digital campaigns
• Use tools such as

  GA4, CRM dashboards, and internal reports

  to derive actionable insights
• Prepare weekly and monthly performance reports with clear recommendations

8. Affiliate & Partnership Marketing

• Support and manage

  affiliate and partnership marketing programs

• Coordinate with affiliate platforms, partners, and internal teams to track performance
• Optimize affiliate campaigns for quality traffic, conversions, and ROI

9. Cross-Functional Collaboration

• Coordinate efforts between retention marketing, social media, and performance marketing teams

  to ensure aligned messaging, offers, and campaign execution
• Work closely with design, content, tech, and product teams to deliver integrated digital campaigns

Required Skills & Qualifications

• 2+ years of experience in

  Digital Marketing

  , with strong exposure to

  email and retention marketing

• Hands-on experience with

  Netcore or similar marketing automation/CRM platforms

• Understanding of

  performance marketing, SEO fundamentals, and website funnels

• Experience working with

  analytics tools such as GA4 and CRM dashboards

• Strong analytical, communication, and coordination skills