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Digital Marketing Specialist (Social + Email)

Digital Marketing Specialist (Social + Email)

CHHABARIAS EDUCATION OVERSEAS

0 years

1 - 2 Lacs

india

Posted:20 hours ago| Platform: GlassDoor logo

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Skills Required

marketing automation crm report content video editing mailchimp ads analytics copywriting hubspot api webflow wordpress seo kit

Work Mode

On-site

Job Type

Full Time

Job Description

Digital Marketing Specialist (Social + Email)

Key responsibilities

Plan monthly social calendars (Instagram, Facebook, LinkedIn, YouTube Shorts/Reels).
Create or coordinate creatives (posts, reels, carousels) and write captions.
Run email marketing (newsletters, drip/automation, offers, event invites).
Set up landing pages & lead forms, integrate with CRM/WhatsApp.
Basic paid campaigns (Meta/Instagram + Google Lead/Brand campaigns).
Track KPIs; report weekly (leads, CPL, CTR, open rate, bookings).
Coordinate student success stories, reviews, and webinar promotions.

Must-have skills

Social content + short-video editing basics (CapCut/Premiere/Canva).
Email tools (Mailchimp, MailerLite, Sendinblue/Brevo, Zoho Campaigns).
Meta Business Suite/Ads Manager, Google Analytics/Tag Manager, UTM.
Strong copywriting; simple, clear English; basic Hindi/Gujarati a plus.
CRM familiarity (HubSpot/Zoho/LeadSquared) & WhatsApp Business API basics.

Nice-to-have

Landing page builders (Webflow/Wix/WordPress + Elementor).
Basic SEO (on-page, GMB posts, citations).
Canva brand kit management.

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹18,000.00 per month

Benefits:

Paid sick time

Work Location: In person

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