Digital Marketing Specialist

The Digital Marketing Specialist with LiveRamp Experience will be responsible for managing data onboarding and audience activation using LiveRamp. You will plan, execute, and optimize digital marketing campaigns across various platforms such as Google Ads, social media, and programmatic channels. Collaboration with data and analytics teams to segment and target audiences effectively will be a key part of your role. Additionally, you will integrate LiveRamp workflows with CRM, DMP, and marketing platforms, ensuring seamless operations. Monitoring and reporting campaign performance, along with making data-driven recommendations, will be crucial for success in this position. Ensuring compliance with data privacy regulations such as GDPR and CCPA will be an essential aspect of your responsibilities. Conducting A/B testing and optimizing creatives, targeting, and bidding strategies will be part of your routine tasks. It is important to stay updated on LiveRamp features, digital advertising trends, and emerging martech tools to enhance campaign performance continuously. The ideal candidate should have proven experience in digital marketing with hands-on LiveRamp usage. A strong knowledge of data onboarding, audience matching, and identity resolution is necessary for this role. Experience with Google Ads, Facebook Ads Manager, and programmatic DSPs will be beneficial. Understanding customer segmentation and retargeting strategies is crucial. Familiarity with marketing analytics tools like Google Analytics and Adobe Analytics is required. Strong analytical and problem-solving skills, along with excellent communication and collaboration abilities, are essential for success in this role. Nice to have qualifications include experience with DMPs/CDPs such as Adobe Audience Manager and Salesforce, knowledge of SQL for data queries, and familiarity with API integrations for audience data transfer. This is a full-time position that requires in-person work.,