Digital Marketing Specialist

5 - 8 years

5 - 10 Lacs

Posted:20 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Position:

  • Plan, create, and execute email marketing campaigns for lead nurturing and engagement.
  • Build and maintain targeted contact lists for campaigns and outreach.
  • Develop and manage SEO strategies to increase organic visibility.
  • Run and optimize social media advertising campaigns.
  • Execute marketing activities that drive brand awareness and lead generation.
  • Support and promote digital and offline marketing events (webinars, launches, etc.).
  • Create engaging content (visuals, blogs, videos) for digital platforms.
  • Maintain and enhance the company website using WordPress.
  • Use analytics tools to track performance, leads, and ROI.
  • Manage marketing automation and CRM integrations for lead tracking and conversions.
  • Collaborate with internal teams to align marketing efforts with overall business goals.

Required Skills:

  • Expertise in email marketing tools such as Mailchimp and HubSpot
  • Strong knowledge of SEO/SEM, Google Ads, and Meta Ads Manager
  • Hands-on experience with social media advertising and PPC campaign management
  • Proficiency in WordPress and basic website management
  • Experience with marketing automation, lead nurturing, and CRM platforms (HubSpot, Zoho, Salesforce)
  • Skilled in using Google Analytics and other tools for campaign tracking and performance reporting
  • Ability to analyze data and make data-driven marketing decisions
  • Excellent communication, creativity, and analytical thinking
  • Proven ability to manage multiple campaigns independently and effectively

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