Digital Marketing Specialist

As a digital marketing and campaign specialist, you will be responsible for planning, executing, and optimizing marketing campaigns across various channels. You will collaborate with cross-functional teams to ensure campaigns align with business goals, deliver results, and enhance brand visibility. This is a great opportunity for a creative individual looking to gain hands-on experience in campaign management. Key Responsibilities Campaign planning & execution: Assist in the creation and execution of multi-channel marketing campaigns (social media, email, paid ads, etc.). Content coordination: Work with content creators and designers to develop engaging materials for campaigns. Audience targeting: Identify and define target audience segments for each campaign to maximize reach and engagement. Performance tracking: Monitor and analyze the performance of campaigns, providing regular reports and insights to the marketing team. Budget management: Track campaign budgets and expenditures, ensuring cost-effective campaign execution. A/B testing: Conduct testing to optimize campaign performance, including copy, visuals, and targeting strategies. Market research: Stay updated on industry trends, competitor activities, and customer preferences to inform campaign strategies. About Company: We are a specialized digital company working with direct advertisers across the country for their offline and online promotions across multiple digital properties. We are working on a groundbreaking concept in digital marketing concept adopting a data-driven approach. Our founding team hails from top-notch global universities with global experience. The angel investors are very well-connected and versed with digital technologies and platforms.,