Digital Marketing Specialist

Location:Bangalore (In-office)

Salary:75,000 per month

About Proppulse

Proppulse is a fast-growing real estate platform helping users discover the best new-launch properties with data-driven insights and a clean, transparent user experience. We are now building strong digital visibility and are looking for a marketing expert who can scale our brand and growth.

Role Overview

We are looking for a creative and execution-focused Digital Marketing Expert who can take full ownership of our online presence, drive quality leads, and grow Proppulse across paid, organic, and social channels. This is an in-office role for someone who loves performance marketing, content strategy, and real-world impact.

Key Responsibilities

• Build, run, and optimise

  Google Ads

  ,

  Meta Ads

  , and performance campaigns for lead generation.
• Create and execute the

  digital marketing strategy

  across SEO, SEM, content, and social media.
• Improve website ranking through strong

  SEO

  , keyword optimisation, and content planning.
• Manage and grow

  Instagram, YouTube, and LinkedIn

  with consistent content and engagement.
• Work closely on property-related content: videos, reels, blogs, newsletters, rating posts, etc.
• Track all performance metrics using

  GA4

  ,

  Search Console

  , and ad dashboards.
• Manage landing pages and continuously improve

  conversion rates (CRO)

  .
• Coordinate with design and tech teams for creatives, website updates, and marketing campaigns.
• Explore influencer collaborations, partnerships, and localised real estate community growth.
  

Requirements

• 25 years of hands-on experience in digital marketing, preferably in real estate or a performance-driven startup.
• Strong knowledge of

  SEO

  ,

  Google Ads

  ,

  Meta Ads

  , and analytics tools.
• Ability to plan content, work with designers/editors, and ensure high-quality output.
• Good understanding of lead funnels, CAC optimisation, and growth metrics.
• Creative thinker with strong communication and problem-solving skills.
• A self-starter who can execute fast and take ownership.