Digital Marketing Specialist

About the Role

Digital Marketing Specialist

If you are a strategic thinker, hands-on executor, and confident leader who thrives in a fast-paced startup environment without needing constant guidance, we want you on our team.

Key Responsibilities

• Full Ownership of Digital Marketing

  : Plan, execute, and optimize multi-channel digital marketing campaigns across platforms (Meta, Google, LinkedIn, YouTube, Email, SEO, etc.).

• Lead Generation Mastery

  : Develop and implement ROI-focused strategies to consistently generate high-quality leads for the business.

• Content Strategy & Execution

  : Oversee creation of engaging content (ads, posts, landing pages, emailers, videos) aligned with brand voice and business goals.

• Performance Tracking & Optimization

  : Use analytics tools to monitor KPIs, prepare detailed reports, and optimize campaigns for maximum results.

• Marketing Automation & Tools

  : Set up, manage, and optimize CRM, marketing automation tools, and lead nurturing workflows.

• Trend Awareness

  : Stay ahead of market trends, competitor strategies, and emerging digital platforms to keep campaigns fresh and competitive.

• Team Leadership (Future Scope)

  : Build and manage a high-performance marketing team as the business scales.

Requirements

• 3–6 years of proven, hands-on digital marketing experience with measurable results.
  
• Expertise in running successful ad campaigns on

  Google Ads, Meta Ads, LinkedIn Ads

  , and other paid channels.
• Strong understanding of

  SEO, SEM, social media marketing, email marketing, retargeting

  , and

  content marketing

  .
• Proficiency in

  analytics & tracking tools

  (Google Analytics, Meta Business Suite, Tag Manager, etc.).
• Working knowledge of

  AI-based marketing tools

  for content creation, targeting, and optimization.
• Strong copywriting and creative direction skills.
  
• Strategic mindset with the ability to work independently without supervision.
  
• Excellent communication, problem-solving, and decision-making skills.