Procydia

About the Role We are looking for a highly skilled and self-driven Digital Marketing Specialist who can take complete ownership of all aspects of digital marketing and lead generation. This is not a task-taking role — it’s for someone who can design, execute, and optimize campaigns independently, with the confidence and capability to lead the department and drive measurable business growth. If you are a strategic thinker, hands-on executor, and confident leader who thrives in a fast-paced startup environment without needing constant guidance, we want you on our team. Key Responsibilities Full Ownership of Digital Marketing : Plan, execute, and optimize multi-channel digital marketing campaigns across platforms (Meta, Google, LinkedIn, YouTube, Email, SEO, etc.). Lead Generation Mastery : Develop and implement ROI-focused strategies to consistently generate high-quality leads for the business. Content Strategy & Execution : Oversee creation of engaging content (ads, posts, landing pages, emailers, videos) aligned with brand voice and business goals. Performance Tracking & Optimization : Use analytics tools to monitor KPIs, prepare detailed reports, and optimize campaigns for maximum results. Marketing Automation & Tools : Set up, manage, and optimize CRM, marketing automation tools, and lead nurturing workflows. Trend Awareness : Stay ahead of market trends, competitor strategies, and emerging digital platforms to keep campaigns fresh and competitive. Team Leadership (Future Scope) : Build and manage a high-performance marketing team as the business scales. Requirements 3–6 years of proven, hands-on digital marketing experience with measurable results. Expertise in running successful ad campaigns on Google Ads, Meta Ads, LinkedIn Ads , and other paid channels. Strong understanding of SEO, SEM, social media marketing, email marketing, retargeting , and content marketing . Proficiency in analytics & tracking tools (Google Analytics, Meta Business Suite, Tag Manager, etc.). Working knowledge of AI-based marketing tools for content creation, targeting, and optimization. Strong copywriting and creative direction skills. Strategic mindset with the ability to work independently without supervision. Excellent communication, problem-solving, and decision-making skills.