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Pinnacle Infotech
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Digital Marketing Specialist

Digital Marketing Specialist

Pinnacle Infotech

2 - 8 years

2 - 4 Lacs

calcutta

Posted:1 week ago| Platform: GlassDoor logo

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Skills Required

marketing certification branding ads monitoring metrics effectiveness management tracking content research strategies service seo excel ai agile learning

Work Mode

On-site

Job Type

Part Time

Job Description

Mid Level

Durgapur

INDIA

Kolkata

Corporate Communication

Experience: 2 to 8 years Education: Graduate, diploma/degree/certification in digital marketing is a plus. Location: Kolkata / Durgapur Roles and...

Experience:

2 to 8 years

Education:

Graduate, diploma/degree/certification in digital marketing is a plus.

Location:

Kolkata / Durgapur

Roles and Responsibilities:

Strategize and manage social media – LinkedIn, Medium, Quora, Facebook, X, YouTube, Instagram, Pinterest, etc.
Employer branding - Glassdoor, Naukri, Ambition Box, Indeed, Great Place to Work, etc.
Lead generation & brand awareness initiatives through strategic social media and other digital marketing campaigns while taking complete ownership of the same.
Google My Business – maintain profile and ensure reviews and ranking.
Google Ads – PPC.
Monitoring and analyzing digital marketing performance metrics to optimize campaign effectiveness and ROI.
Email Marketing.
Online Reputation Management - tracking Google alerts, mentions, and any digital footprint of the organization and its CEO.
Content Marketing.
Keyword research.
SEO.
Podcasts
Conducting comprehensive market research to identify trends and opportunities.
Managing tradeshows/webinars/web events marketing efforts to maximize brand visibility and engagement.
Developing and implementing new and innovative digital marketing strategies to achieve business objectives.
Collaborating with cross-functional teams to ensure alignment and coherence across all digital marketing initiatives.
Monitoring and analyzing digital marketing performance metrics to optimize campaign effectiveness and ROI.
Evaluate important metrics that affect our website traffic, service quotas, and target audience.
Work with the team to brainstorm new and innovative growth strategies.
Oversee and manage all corporate campaigns like contests, giveaways, and other digital projects.
Staying updated on industry best practices and emerging trends to improve digital marketing efforts continuously.

Skills:

Strong understanding of digital marketing channels, including social media, SEO, SEM, email marketing, and content marketing.
Well-versed with MS Office, especially Excel and PowerPoint.
Creative thinking and problem-solving abilities to develop innovative marketing strategies.
Should be well-versed with Canva.
Must have knowledge of email marketing tools.
Must leverage AI tools.
Excellent communicator and Team player.
Must be able to adapt to a multicultural work environment.
Should have an agile and learning mindset.

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