Digital Marketing Specialist - Paid Google Ads

Role Overview: As a Performance Marketing Person at The Hustler Collective in Delhi, you will be responsible for managing and optimizing campaigns across various digital marketing platforms. Your role will involve analyzing performance metrics, conducting market and audience research, and developing data-driven strategies to drive growth. Collaborating with cross-functional teams, you will oversee marketing initiatives to ensure maximum ROI and efficient budget allocation. Key Responsibilities: - Manage and optimize campaigns across digital marketing platforms. - Analyze performance metrics to track and improve campaign effectiveness. - Conduct market and audience research to identify target demographics and trends. - Develop data-driven strategies to drive growth and achieve marketing objectives. - Collaborate with cross-functional teams to implement and oversee marketing initiatives. - Ensure maximum ROI and efficient budget allocation for digital campaigns. Qualifications Required: - Expertise in Performance Marketing strategies, including SEM, PPC advertising, and campaign management. - Proficiency in digital marketing analytics, data interpretation, and ROI measurement tools. - Hands-on experience with platforms such as Google Ads, Facebook Ads, and third-party ad platforms. - Strong skills in keyword research, campaign optimizations, and A/B testing methodologies. - Proficiency in budget allocation strategies and cost optimization for digital campaigns. - Strong analytical mindset with the ability to analyze datasets and derive actionable insights. - Exceptional collaboration and communication skills to work effectively across teams and stakeholders. - A strong understanding of current digital marketing trends and tools. - Bachelor's degree in Marketing, Business, Advertising, or a related field is preferred.,