Digital Marketing Specialist

Job Description

Job Title: Digital Marketing Specialist Location: A- 16, IT Park , Behind Appointy Square, Abbas Nagar, Gandhi Nagar, Bishan Khedi, Madhya Pradesh 462030 Salary: ₹2.7 – ₹3.24 LPA Experience: 0–2 years (Freshers with relevant skills are welcome) Job Type: Full-Time About the Role: We are looking for a motivated and detail-oriented Digital Marketing Specialist to join our team and help enhance the discoverability and performance of our educational content across digital platforms—particularly YouTube. This role requires a blend of SEO expertise, creative content optimization, and a strong academic understanding. Key Responsibilities: Conduct keyword research focused on academic subjects, syllabus-specific topics (K-12/NCERT/CBSE), and student search behavior. Utilize YouTube SEO tools like vidIQ and TubeBuddy to optimize video content. Analyze performance using YouTube Analytics and implement data-driven SEO strategies. Write compelling titles and descriptions to increase visibility and click-through rates. Promote content across social media platforms and manage viewer/community engagement. Collaborate with video production teams; basic knowledge of video editing/production is a plus. Coordinate with content and academic teams for alignment and quality. Maintain professionalism, adhere to office ethics, and uphold team values. Required Skills & Qualifications: Proficiency in SEO concepts with a strong focus on YouTube optimization. Knowledge of YouTube SEO tools (vidIQ, TubeBuddy) and YouTube Analytics . Creative copywriting abilities for digital platforms. Understanding of social media platforms and content promotion techniques. Good communication, comprehension, and coordination skills. Ability to grasp academic structures, subject matter, and education standards (NCERT/CBSE or higher education). Basic video editing knowledge is advantageous. Preferred: Experience in the EdTech or education industry. Freshers with the above skills and a passion for educational content are encouraged to apply. Job Type: Full-time Pay: ₹270,000.00 - ₹324,000.00 per year Benefits: Leave encashment Provident Fund Schedule: Day shift Morning shift Education: Bachelor's (Required) Experience: SEO: 1 year (Required) Location: Gandhi Nagar, Bhopal, Madhya Pradesh (Preferred) Work Location: In person Application Deadline: 30/06/2025