Digital Marketing Specialist

Key Responsibilities:

• Digital Strategy & Planning:

  Craft and execute integrated digital marketing strategies across in-app merchandising and external communication channels to drive monthly activations.

• Campaign Ownership:

  Lead end-to-end campaign developmentfrom ideation, wireframing, artwork layout for homepage to content journeys and go-live plans across geographies.

• Content & Creative Oversight:

  Independently design and curate content that aligns with brand and category guidelines, while pushing the envelope on digital storytelling.

• Content deployment:

  Ensure timely, error-free deployment across the MarTech stack, maintaining high standards of execution.

• Performance Optimization:

  Use tools like WebEngage and Mixpanel to monitor campaign performance, and continuously optimize for impressions, CTR, and engagement.

• Cross-Functional Collaboration:

  Coordinate with internal teams and external agencies to deliver impactful campaigns on time and within budget.

• Budget Stewardship:

  Manage digital marketing budgets with a focus on cost-efficiency and ROI.

• Innovation & Agility:

  Stay ahead of digital trends and tools. Ability to use Canva or similar platforms to quickly design and launch critical campaigns is a plus.

Key Skills & Competencies:

• Expertise in digital marketing channels, tools, and best practices across notifications through MarTech tools like WebEngage/CleverTap/Moengage, Whatsapp commerce, Whatsapp messaging, RCS, RCS commerce, SMS, Email marketing for B2B and B2C audience
• Strong analytical mindset with experience in performance tracking and data-led decision-making.
• Excellent communication and stakeholder management skills, with the ability to align cross-functional teams
• Creative thinker with a structured problem-solving approach
• Hands-on experience with marketing automation platforms and CRM systems
• Proven ability to manage multiple projects and deadlines in a fast-paced environment
• Familiarity with the FMCG ecosystem and retailer behavior trends
• Unique blend of creativity and analytical thinking, a strategic storyteller with a data-first mindset
• Proficiency in design tools (e.g., Canva, Adobe Suite) is a strong advantage
• Strong articulation and command over language to deliver clear, concise, and effective briefs to creative and media agencies

Qualifications:

• Bachelor’s or master’s degree in marketing, Digital Media, Communications, Business Administration, or a related field. A specialization in Digital Marketing or eCommerce is highly desirable.
• 5–8 years of progressive experience in digital marketing, preferably within consumer brands, e-commerce, or B2B platforms. Experience in FMCG, retail, or MarTech-driven ecosystems is a strong advantage.