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Digital Marketing Specialist

0 years

2 - 3 Lacs

Posted:5 days ago| Platform: Foundit logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Digital Marketing Specialist

Responsibilities

  • Strategy & Planning:

  • Assist in developing comprehensive digital marketing strategies to achieve business objectives (e.g., lead generation, brand awareness, customer acquisition, online sales).
  • Conduct market research and competitor analysis to identify digital opportunities and trends.
  • Define target audiences and tailor digital marketing messages and campaigns accordingly.
  • Search Engine Optimization (SEO):

  • Implement and manage on-page and off-page SEO strategies to improve organic search rankings.
  • Conduct keyword research, analyze website content, and recommend optimizations.
  • Monitor SEO performance using tools like Google Analytics and Google Search Console.
  • Search Engine Marketing (SEM/PPC):

  • Plan, set up, and optimize pay-per-click (PPC) campaigns on platforms like Google Ads and Bing Ads.
  • Perform keyword bidding, budget management, and ad copy optimization to maximize ROI.
  • Analyze campaign performance and generate detailed reports.
  • Social Media Marketing (SMM):

  • Develop and execute engaging social media strategies across platforms (e.g., Facebook, Instagram, LinkedIn, YouTube).
  • Create, curate, and schedule compelling content (text, image, video).
  • Monitor social media trends, engage with followers, and analyze performance metrics.
  • Manage paid social media campaigns for optimal reach and engagement.
  • Content Marketing:

  • Collaborate with content creators to develop relevant and high-quality content for blogs, websites, articles, and other digital assets.
  • Ensure content is optimized for SEO and aligns with digital marketing goals.
  • Email Marketing:

  • Design, implement, and analyze email marketing campaigns (e.g., newsletters, promotional emails, automated sequences).
  • Manage email lists, segment audiences, and perform A/B testing to improve open rates and click-through rates.
  • Website Management & Analytics:

  • Monitor website performance using

    Google Analytics

    or similar tools to track traffic, user behavior, and conversion rates.
  • Identify areas for website optimization to improve user experience and conversions.
  • Basic understanding of website CMS (e.g., WordPress) for content updates.
  • Reporting & Analysis:

  • Regularly analyze campaign data, generate performance reports, and provide actionable insights and recommendations for optimization.
  • Track key performance indicators (KPIs) and ROI for all digital marketing efforts.

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