Digital Marketing Specialist

Digital Marketing Specialist

Responsibilities

• Strategy & Planning:

• Assist in developing comprehensive digital marketing strategies to achieve business objectives (e.g., lead generation, brand awareness, customer acquisition, online sales).
• Conduct market research and competitor analysis to identify digital opportunities and trends.
• Define target audiences and tailor digital marketing messages and campaigns accordingly.

• Search Engine Optimization (SEO):

• Implement and manage on-page and off-page SEO strategies to improve organic search rankings.
• Conduct keyword research, analyze website content, and recommend optimizations.
• Monitor SEO performance using tools like Google Analytics and Google Search Console.

• Search Engine Marketing (SEM/PPC):

• Plan, set up, and optimize pay-per-click (PPC) campaigns on platforms like Google Ads and Bing Ads.
• Perform keyword bidding, budget management, and ad copy optimization to maximize ROI.
• Analyze campaign performance and generate detailed reports.

• Social Media Marketing (SMM):

• Develop and execute engaging social media strategies across platforms (e.g., Facebook, Instagram, LinkedIn, YouTube).
• Create, curate, and schedule compelling content (text, image, video).
• Monitor social media trends, engage with followers, and analyze performance metrics.
• Manage paid social media campaigns for optimal reach and engagement.

• Content Marketing:

• Collaborate with content creators to develop relevant and high-quality content for blogs, websites, articles, and other digital assets.
• Ensure content is optimized for SEO and aligns with digital marketing goals.

• Email Marketing:

• Design, implement, and analyze email marketing campaigns (e.g., newsletters, promotional emails, automated sequences).
• Manage email lists, segment audiences, and perform A/B testing to improve open rates and click-through rates.

• Website Management & Analytics:

• Monitor website performance using

  Google Analytics

  or similar tools to track traffic, user behavior, and conversion rates.
• Identify areas for website optimization to improve user experience and conversions.
• Basic understanding of website CMS (e.g., WordPress) for content updates.

• Reporting & Analysis:

• Regularly analyze campaign data, generate performance reports, and provide actionable insights and recommendations for optimization.
• Track key performance indicators (KPIs) and ROI for all digital marketing efforts.