Digital Marketing Specialist

Location: On-Site
Experience: 1–3 Years
Salary: ₹25,000 per month

Job Summary

We are looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize our online marketing efforts. The ideal candidate will have hands-on experience in social media marketing, paid ads, SEO basics, and content promotion, with a strong focus on lead generation and brand growth.

Key Responsibilities

• Plan and execute digital marketing campaigns across platforms such as Google, Facebook, Instagram, and LinkedIn
• Manage and optimize paid advertising campaigns (Google Ads, Meta Ads) within allocated budgets
• Handle day-to-day social media management including posting, engagement, and basic creatives coordination
• Perform basic SEO activities (keyword research, on-page optimization, content suggestions)
• Monitor website traffic, campaign performance, and conversions using tools like Google Analytics
• Create monthly performance reports with insights and improvement recommendations
• Coordinate with designers, content writers, or internal teams for campaign execution
• Stay updated with digital marketing trends, tools, and platform changes

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (preferred)
• 1–3 years of experience in digital marketing or a similar role
• Hands-on experience with Google Ads and social media advertising platforms
• Basic understanding of SEO, SEM, and content marketing
• Familiarity with tools such as Google Analytics, Google Search Console, and Meta Business Suite
• Good analytical, communication, and time-management skills

Preferred Skills

• Experience with email marketing tools
• Basic knowledge of Canva or similar design tools
• Experience in lead generation or e-commerce marketing

Job Types: Full-time, Permanent

Pay: From ₹25,000.00 per month

Work Location: In person