Digital Marketing Specialist

Company Description

Gaudium IVF and Women Health Ltd is India's leading IVF chain (being ranked No. 1 in Delhi NCR and India by Times Health Survey). Led by Dr. Manika Khanna, who has achieved some of the highest IVF success rates, the chain has helped 30,000+ motherhood dreams come true worldwide. Gaudium IVF has been recognized for its excellence with numerous awards and serves international patients from over 30 countries.

Role Description

This is a full-time, on-site role for a Digital Marketing Manager located in New Delhi. The Digital Marketing

Manager will be responsible for developing and implementing digital marketing strategies, managing social media marketing, generating leads, conducting web analytics, running paid-ad campaigns and overseeing overall digital marketing efforts. 

The candidate will work closely with the marketing team to drive online engagement and achieve business objectives.

Responsibilities:

1. Plan, execute, and optimize Google Ads ,Meta Ads, LinkedIn Ads, YouTube Ads and any other paid ad campaigns to drive traffic and conversions.
2. Manage and grow the brand’s presence across social media platforms.
3. Generate leads through PPC campaigns
4. Enhance SEO and SMO activities
5. Analyze campaign performance and generate actionable insights for improvement.

Requirements:

1. SEO specialist
2. PPC specialist
3. Meta & YouTube Expert
4. Proficient in Google Ads and Meta Ads
5. Strong analytical skills to track campaign performance and optimize results.
6. Ability to work in a fast-paced and constantly evolving environment