Digital Marketing Specialist

Job Title :

Location :

Department

EC-Council

www.eccouncil.org

Job Overview:

We are seeking a proactive and analytical Digital Marketing Specialist to design and execute impactful automated journeys that elevate the experience of our 4 lakh+ certified members. This role is central to driving engagement, ensuring timely and personalized communication, and building meaningful touchpoints throughout the member lifecycle. You will be responsible for creating and optimizing onboarding journeys, engagement campaigns, newsletters, workflows, segmentation strategies, and performance analytics using platforms such as Zoho / Moengage/ HubSpot, or similar tools.

Key Responsibilities:

• Design and implement automated onboarding journeys and engagement workflows for certified members.
• Develop advanced segmentation models based on certification type, geography, activity levels, and renewal cycles.
• Create and execute multichannel campaigns across email, WhatsApp, push notifications, website touchpoints, and re-activation funnels.
• Produce and manage monthly newsletters tailored to diverse member segments.
• Maintain and refine CRM scoring frameworks to categorize active, inactive, dormant, and high value member groups.
• Plan and run A/B tests, optimize messaging and CTAs, and track performance across all engagement touchpoints.
• Build comprehensive dashboards to monitor and report campaign performance and member engagement trends.
• Collaborate closely with Chapter teams to integrate their updates, initiatives, and events into automated campaigns and communication flows.

Required Skills:

• Hands-on experience with CRM and marketing automation platforms such as Zoho/ Moengage/HubSpot/Salesforce, or similar tools.
• Strong understanding of email marketing, automation logic, and customer journey design.
• Excellent written and verbal communication skills.
• Solid data analytics capabilities using tools such as Google Analytics, Moengage Analytics, or equivalent.
• Deep understanding of user lifecycle journeys and member engagement strategies.
• Basic HTML skills for email formatting (preferable but not mandatory).

Experience:

• 3-4 years of experience in digital marketing, CRM operations, retention marketing, or related roles.

Preferred Attributes:

• Strong problem-solving mindset with the ability to translate data insights into actionable campaign improvements.
• Creative thinking with a user-first approach to crafting communication and engagement journeys.
• Proactive, self-driven, and comfortable working in a fast-paced, data-led environment.
• Ability to collaborate effectively with cross-functional teams, including Marketing, Chapters, and Product.
• High attention to detail, with a commitment to accuracy in campaign setup, targeting, and reporting.
• Adaptability to learn new tools, automation platforms, and engagement technologies as needed.
• Basic knowledge/use of generative AI Tools like ChatGPT, Gemini etc.,

Additional Information:

EC-Council is an equal opportunity workplace and an affirmative action employer. We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We do not discriminate based on these or any other characteristics protected by applicable laws or regulations in the locations where we operate.

EC-Council is dedicated to working with and providing reasonable accommodations to individuals with disabilities. If you have a medical condition or disability that limits your ability to complete any part of the application process and require reasonable accommodation, please contact us at ecchr@eccouncil.org and let us know how we can assist.

To be eligible for this position, candidates must be able to provide proof that they are either a citizen of the country or have legal authorization to work in the country where the position is posted and are currently residing there. EC-Council does not offer employment to ineligible candidates and reserves the right to revoke employment in case the candidate loses the authorization to work.

If, as part of the recruitment process, you are required to complete or submit any form of work, project, case study, or assignment, please note that such material will be considered the exclusive property of EC-Council. By submitting such work, you acknowledge that EC-Council retains all rights, title, and interest in the submitted content, including any intellectual property contained therein.

Candidates further waive any intellectual property or moral rights in such submissions, confirm that the work is original and free of third-party infringement, and acknowledge that it is provided solely for evaluation purposes, with no ownership or other rights retained.

Our Privacy Policy outlines how we collect, use, store, and protect your personal data during the recruitment process. This may include information such as your name, contact details, employment history, qualifications, and any other details you provide as part of your application. All data is handled in compliance with applicable data protection and privacy regulations.

Please review our policy here: EC-Council Privacy Policy User and Company | EC-Council.

Submission of your application will be considered as your acceptance of the terms stated above.

You can share your resumes to gabriela.cherayath@eccouncil.org or share within your network.